B2B Translation Company seeking Quality Leads
By Dartmatics Limited
Client
Into23
Project Description
Into23 is one of the best and biggest B2B translation and localization companies in Hong Kong, the city at the threshold of the China market. Having just purchased a white label client relations portal software, they were suddenly able to scale up their operations significantly. Suddenly, the main obstacle in the way of growth was qualified B2B leads. We were therefore brought in to optimise all aspects of their B2B lead acquisition funnel and increase the number of leads per week. We started out by doing a full audit of the company’s current lead strategy, which revealed a significant disconnect in messaging between what his potential customers were looking for and what he was communicating. This was characterised by a high bounce rate, low engagement, and absolutely no leads.Our solution was a combination of service offerings:Pivot the messaging from “traditional” translations services to emphasising their use of technology and automations more. The sales pitch is that, when coupled with human edits, this process keeps the quality high, and the pricing low.Redesign their branding to modernise the brand and emphasise the “tech” feel. Rewrite all the website text to be more inspiring and educational. We worked extensively with the client to increase the amount of text on the site x5.Redesigned website with improved UX, worked with online platforms, PR distribution firms, and industry leaders to beef up company credentials.Completed the Front-end WordPress website development with 0 downtime to website operations. The results of these changes were as clear as night and day: the website now has a Google Performance score of 97.2 out of 100 and we witnessed an immediate 55.5% decrease in bounce rate.Have a similar company profile and would like to benefit from our experience? Contact us today at [email protected]
Into23 is one of the best and biggest B2B translation and localization companies in Hong Kong, the city at the threshold of the China market. Having just purchased a white label client relations portal software, they were suddenly able to scale up their operations significantly. Suddenly, the main obstacle in the way of growth was qualified B2B leads. We were therefore brought in to optimise all aspects of their B2B lead acquisition funnel and increase the number of leads per week. We started out by doing a full audit of the company’s current lead strategy, which revealed a significant disconnect in messaging between what his potential customers were looking for and what he was communicating. This was characterised by a high bounce rate, low engagement, and absolutely no leads.Our solution was a combination of service offerings:Pivot the messaging from “traditional” translations services to emphasising their use of technology and automations more. The sales pitch is that, when coupled with human edits, this process keeps the quality high, and the pricing low.Redesign their branding to modernise the brand and emphasise the “tech” feel. Rewrite all the website text to be more inspiring and educational. We worked extensively with the client to increase the amount of text on the site x5.Redesigned website with improved UX, worked with online platforms, PR distribution firms, and industry leaders to beef up company credentials.Completed the Front-end WordPress website development with 0 downtime to website operations. The results of these changes were as clear as night and day: the website now has a Google Performance score of 97.2 out of 100 and we witnessed an immediate 55.5% decrease in bounce rate.Have a similar company profile and would like to benefit from our experience? Contact us today at [email protected]
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