Channel V Media

BackgroundAfter seven years developing its signature AI marketing product “Albert,” Israel-born company Albert Technologies ltd. (formerly Adgorithms) was eager to launch in the US. And it was determined to do so ahead of rumored competitors, Salesforce and IBM Watson. Albert called on Channel V Media to educate the market, help it introduce a new category in the marketing space, generate interest among major brands, and ensure that Albert had significant visibility by the time competitors emerged. Challenges·      At the time of launch, the media and public didn’t know much about artificial intelligence—and the little that they did know was very much shaped by popular culture. Strategy  ·      Work with Albert and industry analysts to introduce a new market category, “AI Marketing,” into the advertising lexicon.  ·      Set up product demos and briefings with key national news and trade outlets, including the New York Times, CNBC, Harvard Business Review, TechCrunch, Adweek, AdExchanger, Marketing Land, MediaPost, digiday, DMN and eMarketer ·      Establish quick credibility using early success stories from Albert clients, Harley-Davidson, Cosabella, Dole and EVISU.  ·      Secure industry validation among trade outlets across retail, advertising & marketing, apparel, automotive and CPG verticals. ·      Engage leading academics in the fields of robotics and engineering at prestigious schools, such as UC Berkeley, to extend Albert’s relevance beyond advertising and marketing.  ResultsCVM brought Albert to market in August of 2016, months ahead of its nearest competitor, Salesforce. In its first year of working with Albert, CVM achieved the following: 243pieces of press coverage in relevant business and industry trade outlets. 19 high-profile awards and honors, including placing #98 on Deloitte’s prestigious Fast Tech 500 List and being named one of Gartner’s “Cool Vendors in Advertising.” 400leads in one day, following a single piece of press coverage.

The Brief Background: Over the years Bitrise has grown to be a household name for mobile developers, working with teams at some of the world’s biggest mobile organizations including Rakuten, Compass, and Grindr as well as with over 6,000 customers. Although the company had a large presence in the mobile devops community, their name was virtually unknown to the broader business industry.  With the mobile environment rapidly evolving, Bitrise needed to transform from mobile organizations’ best kept secret to a platform sought-after by business executives in the U.S.– and fast.   Strategy: ·      Align with known companies and highlight the direct connection between mobile devops and the broader business impact Bitrise provides for organizations by showcasing client success stories.·      Capitalize on the industry’s lack of informative content for businesses and enterprise audiences regarding the importance of mobile apps by introducing thought leadership that educates executives as well as developers and offers “how-to” type insights on industry-specific topics.·      Showcase the company’s growth with the announcement of hiring waves, international expansions, and funding rounds to cement Bitrise as a company to watch in the mobile space.·      Establish Bitrise as a mobile app expert across all relevant verticals from shopping to banking and become a go-to source for mobile-specific publications on relevant trends that are being seen in the space.  Results:·      In the past year of working together, Bitrise’s company and client news has been featured in top media outlets like TechCrunch, The Wall Street Journal, Forbes, and VentureBeat as well as multiple trade publications such as App Development Magazine, Computer World and SiliconAngle.·      By working with CVM, Bitrise now regularly contributes to Forbes TechCrunch and BuiltIn.·      Visibility for Bitrise has increased dramatically through press coverage and the company has seen a significant bump in applicants for core roles.

When the nation’s oldest law firm, Cadwalader, Wickersham & Taft decided to tackle the issue of human trafficking in the U.S. as its signature pro bono initiative, the New York law firm turned to CVM to create a concrete identity, presence, and voice. CVM’s Plan of Attack: With VS.: Confronting Modern Slavery in America CVM created a unique brand and platform for a first-of-its-kind national anti-human trafficking pro bono initiative.Build on the potential of an internal, firm-specific project to create a compelling name and visual identity for a brand that would speak to and engage a broader audience for meaningful change.Position Cadwalader as the force behind the project while giving the initiative an identity of its own, which would allow it to partner with other law firms, nonprofits, government agencies and beyond in an independent capacity.Create a website media hub that would become a destination for all news, original articles and videos, resources for a variety of different audiences, and other content.  Conceive, design, and develop a website—and related offshoots (email marketing, social media, and beyond)–that would be user-friendly, compelling, and a rival to any traditional news site.Created the simple and iconic VS. logo and seal for the Cadwalader Women’s Leadership Initiative. Together they are already capturing the attention of audiences and praise for being instantly recognizable. Built a content-rich website, filled with thousands of news stories, resources, and original content, including a gallery ,“The Art of Survival”.Designed a PSA billboard that ran for a week on the NASDAQ building in Times Square. Along with the Cadwalader and VS. teams, CVM rang the opening bell at NASDAQ.

The Challenge The company quickly became known amongst the 90k+ Shopify retailers and brands it works with but their ‘headless’ commerce capabilities were unknown in the market.  Bold’s challenge was laying claim to its fame in the larger retail, commerce, payments and consumer spaces, where headless commerce was still a nascent concept.  As new retail technology companies began entering the market with headless-like capabilities of their own, Bold also needed to take credit for the work it had been doing to bring headless commerce out of the weeds and into the mainstream for over a decade. Where CVM Came In While concentrating on the technical elements of headless commerce was an effective selling tactic for the retailers Bold worked with, we needed to define headless commerce capabilities in a way that would be understood by groups that aren’t intimately familiar with the nuances of checkout technology in order to reach a larger audience. Then, we needed to validate Bold’s as an early mover—and, ultimately, an authority—in the headless space. To do so, we leaned on its existing success with household names like Staples, Harry Rosen and PayPal.  ResultsOver 230 + press hits in major publications including Techcrunch, American Banker, Fox Business, Forbes, INC, Financial Times, Bloomberg, Wall Street Journal and many more.  Defined and owned Headless CheckoutPositioned Bold as the go-to authority on checkout and payments trendsBold powers revenue for leading retail and direct-to-consumer brands.We worked with Bold to create the first Checkout Benchmark and leveraged the data to illustrate retailer’s current checkout pain points, and communicate the need for Bold’s solution.We told the story of how Bold launched PayPal into the headless commerce space to take ownership for Bold’s industry leadership.