Our goal was to create a fun and educational STEM video that teaches children how Amazon uses robots and inspires future generations of engineers. The Amazon team had a few videos that were already created that they wanted to weave together for an audience from 1st – 8th grade. The goal was to create characters that walk through the process of how a package goes from placing an order to your doorstep. All the while, showing how robots work alongside people to create such an efficient operation.We really wanted to use the robots themselves as guides through the process and started with style options in Cinema 4D. Once we nailed down the look, we created a series of movements that each of three robots would use as a base for our animations. The face rigs were added in AfterEffects and tracked to the robot movements.In order to be sure that our story would resonate with a younger audience, we worked through a series of storyboards to create the simplest explanations. We also included some “Did you know?” highlights to provide some short fun facts to break up the long video. To help incorporate some of Amazon’s previously created video content, we also created some fun transitions to create an engaging experience.

We partnered up with Dell Technologies to create a cohesive campaign of assets that generate excitement around the benefits of PC-as-a-Service and the fact that it is now part of Dell APEX.Promo video: A video shoot at our office One of the things that stood out to our team when reviewing the benefits of Dell APEX PC-as-a-Service, was that for the end user, everything just works smoothly. From getting a new PC to support to security, the workforce can just focus on work. Combine this idea with music and you’ve got a promo video where your workforce never misses a beat.Social media: Social posts to spread the wordTo help reinforce the campaign design, we not only created short social cuts of the video to be used across social channels, we also created vertical content for Instagram stories and carousel content for Instagram and LinkedIn.Presentation: Giving sales reps the tools to tell the storyCreating a repeatable sales story is key to providing your audience with a consistent message. We designed a strong presentation to help reps convey the key benefits of the solution.Additional Assets: Brochure and eBookFor those that prefer slightly longer form content, we created a brochure and ebook to help them explore how the PCaaS solution can solve their PC challenges.

To promote the new Dell APEX Managed Device Service, we went with a more personal approach by having actual Dell employees deliver the message. To bring to life the small business side of the story, we had the team use examples of customers and used composited graphics to bring the small business into the speaker’s space.