Campaign with Dell Technologies
By CGI Interactive
Client
Project Description
We partnered up with Dell Technologies to create a cohesive campaign of assets that generate excitement around the benefits of PC-as-a-Service and the fact that it is now part of Dell APEX.Promo video: A video shoot at our office One of the things that stood out to our team when reviewing the benefits of Dell APEX PC-as-a-Service, was that for the end user, everything just works smoothly. From getting a new PC to support to security, the workforce can just focus on work. Combine this idea with music and you’ve got a promo video where your workforce never misses a beat.Social media: Social posts to spread the wordTo help reinforce the campaign design, we not only created short social cuts of the video to be used across social channels, we also created vertical content for Instagram stories and carousel content for Instagram and LinkedIn.Presentation: Giving sales reps the tools to tell the storyCreating a repeatable sales story is key to providing your audience with a consistent message. We designed a strong presentation to help reps convey the key benefits of the solution.Additional Assets: Brochure and eBookFor those that prefer slightly longer form content, we created a brochure and ebook to help them explore how the PCaaS solution can solve their PC challenges.
We partnered up with Dell Technologies to create a cohesive campaign of assets that generate excitement around the benefits of PC-as-a-Service and the fact that it is now part of Dell APEX.Promo video: A video shoot at our office One of the things that stood out to our team when reviewing the benefits of Dell APEX PC-as-a-Service, was that for the end user, everything just works smoothly. From getting a new PC to support to security, the workforce can just focus on work. Combine this idea with music and you’ve got a promo video where your workforce never misses a beat.Social media: Social posts to spread the wordTo help reinforce the campaign design, we not only created short social cuts of the video to be used across social channels, we also created vertical content for Instagram stories and carousel content for Instagram and LinkedIn.Presentation: Giving sales reps the tools to tell the storyCreating a repeatable sales story is key to providing your audience with a consistent message. We designed a strong presentation to help reps convey the key benefits of the solution.Additional Assets: Brochure and eBookFor those that prefer slightly longer form content, we created a brochure and ebook to help them explore how the PCaaS solution can solve their PC challenges.
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