5 Crucial FinTech marketing channel metrics
By Berg Digital CH
Client
Services
Project Description
Hope more or less you defined your FinTech marketing strategy, you follow the inbound methodology: Created a blog and start filling it with relevant content.Set up your social media channels, start to post tweets and share insightful observations about your industry.Your added CTA’s take potential customers through to landing pages so you start grabbing those all-important leads.Are you sure, time and energy you’re pouring into your marketing strategy is having a genuine impact on your ROI?But how to measure it? 1. Website. Blog Post. Visitors & Views Find out what resonates with your audience so that you can post content that they’ll want to read. Don’t forget to use analytics’ software, to monitor your views/visitors of posts. Define which posts are a hit with your readers (and which are a flop). If you see a post on a certain topic performs really well, think of it as a potential direction for a full campaign. Maybe your readers are especially interested in cash out software, for example. So you could start by writing a post or 2 with an overview of cash out software, then more, the week after on how businesses have used it, and more still on the software you would recommend. Later your blog becomes the go-to destination for information on cash out software and you’ve established yourself as a savvy, trustworthy thought leader.Read more https://bergdigital.ch/5-crucial-fintech-marketing-channel-metrics/
Hope more or less you defined your FinTech marketing strategy, you follow the inbound methodology: Created a blog and start filling it with relevant content.Set up your social media channels, start to post tweets and share insightful observations about your industry.Your added CTA’s take potential customers through to landing pages so you start grabbing those all-important leads.Are you sure, time and energy you’re pouring into your marketing strategy is having a genuine impact on your ROI?But how to measure it? 1. Website. Blog Post. Visitors & Views Find out what resonates with your audience so that you can post content that they’ll want to read. Don’t forget to use analytics’ software, to monitor your views/visitors of posts. Define which posts are a hit with your readers (and which are a flop). If you see a post on a certain topic performs really well, think of it as a potential direction for a full campaign. Maybe your readers are especially interested in cash out software, for example. So you could start by writing a post or 2 with an overview of cash out software, then more, the week after on how businesses have used it, and more still on the software you would recommend. Later your blog becomes the go-to destination for information on cash out software and you’ve established yourself as a savvy, trustworthy thought leader.Read more https://bergdigital.ch/5-crucial-fintech-marketing-channel-metrics/
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