Berg Digital CH

1. Turn on all marketing communications efforts to online channels.Be human, share from your heart, and be empathetic. If your branch/office is closed at first notify vie email your clients about the changes in the working hours or when your office will be open. Put the same info in google maps or similar service.  Adapt your content to current situation. Create content that address the situation we’re in but provide a positive spin. Ask yourself: is my content going to hurt my brand identity or help people in their time in need? If you are B2C communicate with audience: face-to-face, in-store/by phone with clients.  Provide webinars, live-stream for concerts and even fitness classes and even online party/bar, radio, tv, be active in social media. If you are restaurants and cafes offer home-delivery only or free delivery, discounts, weekly or monthly subscription-style deals and other incentives helps to stay ahead of the competition. For B2C or B2B financial services offer directly to customers. Until now, customers may have chosen you over automated solutions for the perceived reliability and security of your individual, personal approach. Now, at a time of prolonged home-confinement for many, customers will go over to automated, remote services. Read more https://bergdigital.ch/4-marketing-tips-to-survive-and-prosper-during-the-global-pandemic/

Hope more or less you defined your FinTech marketing strategy,  you follow the inbound methodology:  Created a blog and start filling it with relevant content.Set up your social media channels, start to post tweets and share insightful observations about your industry.Your added CTA’s take potential customers through to landing pages so you start grabbing those all-important leads.Are you sure, time and energy you’re pouring into your marketing strategy is having a genuine impact on your ROI?But how to measure it? 1. Website. Blog Post.  Visitors & Views Find out what resonates with your audience so that you can post content that they’ll want to read. Don’t forget to use analytics’ software, to monitor your views/visitors of posts. Define which posts are a hit with your readers (and which are a flop). If  you see a post on a certain topic performs really well, think of it as a potential direction for a full campaign.  Maybe your readers are especially interested in cash out software, for example. So you could start by writing a post or 2 with an overview of cash out software, then more, the week after on how businesses have used it, and more still on the software you would recommend. Later your blog becomes the go-to destination for information on cash out software and you’ve established yourself as a savvy, trustworthy thought leader.Read more https://bergdigital.ch/5-crucial-fintech-marketing-channel-metrics/

6 maybe 9 months you develop a product that solves a complex financial problem. Hundreds, maybe even thousands, of people could benefit from your product, if only they knew about it. Spreading the word to your close friends and family, that is not enough to help you scale. Clients want a quick solution; they don’t want to search for options. Good marketing and SEO make your product easy to find when it is needed. Marketing can create a sleek image for unattractive business model.Find below 6 Marketing strategies to promote your FinTech Startup. Read more https://bergdigital.ch/6-marketing-strategies-to-promote-your-fintech-startup/

Last time it was about the third level of the sales funnel – conversion and purchase when you convinced the client and, Hallelujah, the client bought. Today we will consider what content and actions are needed to retain the client.And do your clients come back?Objective: secondary sales (upsell) and ideally to build a long-term relationship.Tactics: help, support, adaptation, conflict resolution.??Everybody needs customers who are willing to pay. And those who are willing to pay as much as necessary – are so rare clients.Read more https://bergdigital.ch/customer-retention-after-customer-funnel/