Lion Energy, a Utah-based company that designs, manufactures and tests high-quality energy storage products for different needs. The company wanted to generate leads and convert them into buyers, and therefore engaged Belkins. The appointment-setting campaign resulted in a 16% conversion rate, meaning that out of the 850 qualified leads, 137 of them became paying customers. Belkins helped Lion Energy achieve a pipeline increase of more than $10 million. However, considering the total revenue generated, the campaign had an impressive return on investment of 7,299%.The key challenges were to develop an email marketing campaign, run detailed lead research, and manage appointment-setting services. Belkins began by creating the ideal customer profile, working with Lion Energy’s sales team to identify the most lucrative niches and the most responsive titles. Belkins’ researchers then dug up digital data pools, from professional networks like LinkedIn to more specific sources, gleaning titles, names, and contact data that could be used for cold email outreach. As the campaign progressed, Belkins started comparing performance with Lion Energy’s KPIs and found that some targeting issues were hindering progress. Some of the titles they had targeted did not prove very helpful when introducing Lion Energy to the decision-making group, while some of the construction services companies lacked the need for alternative energy storage solutions. After removing irrelevant titles and narrowing the target audience, Belkins did a raw Google search to identify B2C clients interested in implementing innovative environmental energy storage solutions.

BytePitch, a software development company in Portugal, contacted Belkins to help with their sales and pre-sales processes. The problems they faced included no established sales process, which meant that they were not gaining new clients, and pre-sales management issues because the founder had to manage it all personally, resulting in not meeting the expected KPIs.Belkins conducted lead generation research to map out BytePitch’s Ideal Customer Profile (ICP) and to introduce the concept of lead generation. They set up a customer relationship management system to track every lead entering the sales funnel. After implementing Belkins lead generation and appointment setting strategies, BytePitch is now booking an average of 15 appointments per month.In addition, the average KPI achieved has increased by 148%, indicating that Belkins approach is not only generating more appointments, but also higher quality leads. Belkins also motivated BytePitch to update their website and create a page on Clutch where users could leave reviews and share their opinions about BytePitch services.To address the issue of appointment generation, Belkins grew BytePitch’s LinkedIn presence by highlighting the founder’s expertise in the field, promoting his LinkedIn profile, publishing trending content, and focusing on building a follower base. They also personalized emails and LinkedIn messages, testing different templates to meet the needs and preferences of BytePitch’s target audience.

In 2022, to ensure a consistent flow of quality leads in their sales pipeline, MONA, a reliable merchant service provider (MSP), wanted to outsource the prospecting work to a third-party expert and hired Belkins. MONA also wanted to avoid making mistakes with their ideal customer profile (ICP) and buyer personas. Belkins team used a combination of creativity and structure to target the right audience, adding 7,300+ prospects from different industries to MONA’s sales pipeline.Belkins team tested multiple approaches, titles, and buyer personas to understand what works best, and the results showed which titles responded better to cold calling.Belkins team also used their analytic skills to tweak email templates, resulting in a 50% email open rate on average, and a LinkedIn campaign to boost traction, which generated a 70% campaign response rate. MONA was impressed with Belkins’ flexibility and fresh thinking.The results of Belkins’ efforts were impressive. Over 11 months, the team booked 59 qualified appointments, closed 9 deals, and achieved a 15% sales closing rate from booked appointments with a 0% appointment “no-shows” rate.Belkins’ solution helped MONA overcome their sales prospecting challenges, allowing them to focus on growing their business.