Bang Creations Ltd

Seb and Will came to us with a very simple brief. They wanted a retro style electric motor bike for urban living. The bike needed a top speed of 45–50mph, could go 50 miles without recharging, and have a removable battery to recharge at work or at home. We probed as to why a start-up idea like this would have traction and what the USP was. They showed the comparison of sales of electric bikes across Europe and it was clear that the UK was far behind the curve. To begin with, this was a straight industrial design project. We produced several sketches and ideas for sign off, and then went straight into welding together a rolling rig. Even sitting on the bent tube assembly, you could feel the riding position. Once everyone was happy, the pivotable point in the project was when we had a working looks-like prototype we could ride. The prototype was a mixture of welded assemblies, off the shelf parts and the main housings being 3d printed and CNC. It took a few months in the middle of Covid for Seb and Will to secure funding and we then worked with their excellent engineering team to take the product into manufacture.

We redesigned and engineered Opløft to perform more effectively, ensured it met all safety requirements, as well as being easier and more ergonomic to use, with a greater level of mechanical assistance. While maintaining its beautiful Scandinavian aesthetic ultra slim 30mm depth, locking solidly and raising/lowering smoothly.

Bang worked with one of our electrical partners to evaluate a range of existing componentry that could be utilised within the product with the aim of reducing time to market. Bang then conceptualised a range of designs that would best suit the user and electrical requirements. The most challenging part of the project was working with existing complex electrical assemblies that we have minimal control over from an emissions perspective. We worked with manufacturing partners to prototype, test & certify through to the delivery of The Reskube.