ATAK Interactive, Inc.

The SituationSince 1985, California Pizza Kitchen, a publicly owned company, has served innovative cuisine with a signature twist that’s seasonally and globally inspired, yet distinctly California. ATAK was hired in 2017 to develop the online, B2B and B2C eCommerce store for managers to buy and distribute branded company merchandise across all 250+ stores in 11 countries. In addition, ATAK built out a retail portion of the store so that customers can buy merchandise, and enjoy representing one of their favorite restaurants.The SolutionATAK first created a new ecommerce website on Magento Community Edition, which launched in late 2016, for manager orders only. This site kept pricing hidden until Managerial users logged in with a unique user ID and password. Once logged in, wholesale customers would see special pricing and special checkout and shipping rules applicable to unique agreements between different stores and countries. In Q1 2017, ATAK opened up the retail side of the site so that retail customers could now come to the site and order single items at a time.Our work includes:Designed and built a B2B and B2C ecommerce store with Magento Community Edition.Executed ecommerce website in line with California Pizza Kitchen’s branding.Customized wholesale ordering, pricing, and shipping for customer groups and tiers – store managers, and retail customers.Provided professional ecommerce product photography.Plugin updates and installation for security and SEO.

The SituationTriumvirate is an environmental services company that specializes in handling hazardous waste, medical waste, and decontamination. Based in New England, they work with life science companies to ensure that their environmental waste is disposed of in a compliant and safe way. The company approached us wishing to amplify their digital marketing efforts. They wanted to compare the work they were doing to other organizations in the space and see where they could improve across SEO, SEM, CRO, social media, communications, and other areas of marketing. Triumvirate’s team decided that they needed a fresh perspective to help them understand the competitive landscape and develop a new road map for improvement and asked ATAK to help with recommendations.  The SolutionTo address Triumvirate’s issues, we conducted a comprehensive marketing audit, analyzing their performance in different marketing areas. Based on our audit results, we began by consolidating their PPC campaigns and optimizing their paid advertising efforts. We created a clear structure for their campaigns, focusing on relevant and high-performing keywords. We also designed new landing pages that were optimized for conversion and aligned with their brand messaging. By tracking conversions and optimizing their campaigns regularly, we were able to improve their ROI and generate more qualified leads.The ResultsAs a result of our work with Triumvirate, they now have a clear source of truth on their marketing data and a more strategic approach to their digital marketing efforts. Their landing pages are more effective at converting visitors into leads, and their PPC campaigns are generating better ROI. They are also seeing a significant increase in their organic traffic and search engine rankings.

The SituationRandstad RiseSmart is a leading global talent mobility and outplacement company. It provides clients with the tools and resources to improve employees’ engagement and skillsets by retraining and education. With over 5000 branches worldwide, Randstad RiseSmart is committed to devising new strategies for talent agility and helping employees expand their careers so that they can quickly respond to changes and opportunities. In October 2020, Randstad RiseSmart came to ATAK to overcome the following challenges:It wasn’t maximizing its HubSpot infrastructure.It needed to expand HubSpot to other territories, such as Asia and Europe.It needed help with the implementation and launch of marketing initiatives using in-house content.Randstad RiseSmart needed to move forward quickly and ATAK answered the call. The SolutionTo address the challenges faced by Randstad RiseSmart, ATAK implemented a comprehensive solution. They began by conducting a strategy day to onboard Randstad RiseSmart onto the HubSpot platform. This involved understanding the company’s goals, requirements, and existing infrastructure.ATAK then analyzed Randstad RiseSmart’s HubSpot architecture and identified multiple separate HubSpot instances across different regions. The objective was to consolidate these instances into a single HubSpot instance called “Randstad RiseSmart Global.” This consolidation streamlined their operations and improved efficiency by providing a unified platform to manage their marketing efforts. The ResultsAs a result of ATAK’s comprehensive solution, Randstad RiseSmart achieved significant improvements across various aspects of their digital marketing efforts.The consolidation of separate HubSpot instances into a single global instance called “Randstad RiseSmart Global” streamlined their HubSpot infrastructure. This consolidation improved the manageability and effectiveness of their HubSpot operations, allowing for more efficient marketing campaign execution.

The SituationWatters International Realty is a global real estate firm based out of Austin, Texas with teams of talented real estate professionals who assist individuals and families in the acquisition and disposition of residential and commercial properties. Their skilled agents have a comprehensive understanding of the local real estate market and use the best marketing and sales tools available in the industry and deliver exceptional customer service in matters such as traditional brokerage services, property management and investment consulting. Watter’s specialty is in successfully selling properties at the best prices in as little time as possible.The SolutionsWe onboarded Watters with multiple strategy sessions to fully understand their business and what they wanted out of a custom real estate website + CRM setup. From there, we developed a list of key areas we needed to address and overcome:UI/UX Site Design with multiple lead generation paths for buyer and seller leadsBack-end application infrastructure and development to house tens of thousands of real estate listings from multiple MLS’Custom API development that would check each individual MLS every 5 minutes for new real estate listings and download them to a custom database solutionOur ProcessIn order to push things forward, we ATAK-ed the list. The first thing we tackled was the website design. Our team of highly skilled designers created a UI/UX heavy redesign of Watters International Realty that focused on improving the conversion rate optimization with multiple lead conversion paths for both buyer and seller leads. And with most real estate searches originating from mobile devices, the website needed to be fully responsive with the same home search functionality as the desktop version of the website.