We surveyed 2,000 people working with computers to learn what they really think about generative AI (GenAI) to discover how it is reshaping digital experiences and creating new possibilities (and demands) for customers, employees, and enterprises.Report can be downloaded from GenAI: Can Enterprises Catch Up to Expectations? | Coveo

Arlington Research was commissioned to undertake quantitative research in five countries (and across three key verticals) to create the content engine for thought leadership assets and improve understanding of the target market’s perceptions of IoT to aid the manufacturing / assembly process. 330 online self-completion interviews were conducted with Middle Managers or Senior Managers/Owners/Partners, in organizations with 1,000+ employees, and worked in IT, Business Transformation, Operations, Logistics and Quality connected to the Manufacturing or Assembly Process.Report can be downloaded from Berkeley-Ubisense-IoT-In-Manufacturing-2023-V3.pdf

A two phase project was undertaken to help a UK green tech company with their plans to expand into Europe. They wanted to see how the customer proposition is viewed in the target markets, who would be most interested and what changes/tweaks need making to the proposition to best meet customer needs & questions. Arlington Research undertook a quantitative survey to identify the key target audience in 4 European countries, followed by focus groups with the target audience in 2 of these to follow-up on the findings of the quantitative phase and further refine the propositions & messaging.