Market Expansion, Customer Proposition Development
By Arlington Research
Client
Services
Project Description
A two phase project was undertaken to help a UK green tech company with their plans to expand into Europe. They wanted to see how the customer proposition is viewed in the target markets, who would be most interested and what changes/tweaks need making to the proposition to best meet customer needs & questions. Arlington Research undertook a quantitative survey to identify the key target audience in 4 European countries, followed by focus groups with the target audience in 2 of these to follow-up on the findings of the quantitative phase and further refine the propositions & messaging.
A two phase project was undertaken to help a UK green tech company with their plans to expand into Europe. They wanted to see how the customer proposition is viewed in the target markets, who would be most interested and what changes/tweaks need making to the proposition to best meet customer needs & questions. Arlington Research undertook a quantitative survey to identify the key target audience in 4 European countries, followed by focus groups with the target audience in 2 of these to follow-up on the findings of the quantitative phase and further refine the propositions & messaging.
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