Allen Marketing Communications, Inc.

Background:For over 80 years Castro Convertibles has been helping its customers make the most of their precious living space.Founded by Bernard Castro and his wife Theresa, the company is operated and managed by second and third generations of our family members and generation four, my grandchildren, continue to demonstrate that a Castro Convertible is so easy to open, even a child can do it!  Today Castro Convertibles has evolved from a brick and mortar operation to an online retailer focused on selling a modernized version of their convertible ottomansGoal:Our challenge has been to increase engagement for Castro Convertibles.Strategy:Our strategy has been to harness the power of the long amazing history of Castro Convertibles to reconnect with their old customers and fans while utilizing current themes and trends to build brand awareness with new customers.We have achieved the engagement desired by the client through the use of a creative content strategy that includes: contests/giveaways and Facebook-only promotions.Networks: Initial focus: FacebookPlanned expanded focus: Pinterest to harness the opportunity of promoted and buyable pinsResults:Castro Convertible stats in 12 months·         166 percent increase in community growth·         100 percent successful sales of surplus inventory·         200 percent increase in reach and engagementWe have grown the Castro Convertibles® Facebook page to more than 40k who are actively engaged and most importantly converting.

Goal: Establish Otaheti Travel as a brand new tour operator offering bespoke off-the-beaten path tours focusing on art and culture, food, wellness and team building activities in Jamaica. Strategy:Since Otaheti Travel has entered the market during the Covid-19 pandemic, our team is spotlighting all the socially distant off the beaten path experiences awaiting travelers in Portland, St. Elizabeth, St. Mary and Westmoreland. Our team is using media relations as the primary vehicle to inform first time travelers the sightseeing tours operate at a reduced capacity, CDC protocols are in place as it pertains to sanitizing and disinfecting the transportation. Results:​Our efforts resulted in more than one million consumer impressions through stories in media outlets such as the Carib News, HOMBRE magazine, Jamaica Observer, MSN, Google Travel, Taking the Kids (syndicated column), Travel Weekly, Tribune News Service.

Paralympian Steve Emt, Motivational Speaker and His Book "You D.E.C.I.D.E.Goal:  Position Paralympian Steve Emt as a motivational speaker helping individuals to overcome obstacles in his or her life and become the “Hero in His or Her Life.” Strategy:  Leverage Paralympian Steve Emt’s human-interest story focusing on his near fatal car accident and how he overcame this tragedy. Develop timely news angles such as December is Drunk Driving and Drug Impairment month, as well as sports stories counting down to the 2022 Paralympic Winter Games, training and competing as an athlete during the Covid-19 pandemic. Results: Our efforts has resulted in more than 1,036,000 billion consumer impressions through stories in media outlets such as Bloom TV, Connecticut Magazine, Everyday Health, Great Day Houston, FOX News Channel "America’s Newsroom,"Good Day Los Angeles, WNBC-TV, MSN, Newsbreak, Park City Television, Tampa Bay Morning Blend, Yahoo

Goal:Managing the frontend aspect of the travel booking engine, integrating the third-party services.Strategy:Xeniapp is a travel booking engine that provides the facility to book flights, hotels, transport, etc under a single platform. The earlier whole website was built with PHP for minimal services like predefined packages booking. In due course, the scope of work gets extended and changes in backend technology get changed.We managed to have a smooth transition between the technology for development. The team managed to show their skills for switching the database format, code bases and most important client satisfaction. Now Xeniapp is having a lot more different techs such as NodeJS, ReactJS, Mongo DB compared to its earlier version.We are growing with Xeniapp and expanding the team members to satisfy the new technology needs. Mainly our team is having the frontend aspect of Xeniapp, it covers the custom design building from the scratch based on the provided XD.Making the designs dynamic with the help of Xeniapp backend and third-party APIs. The client is very happy with our analysis and implementation of new features provided by the third-party services.We have a strong work relationship with Xeniapp for the last four + years and will continue for furthermore.Results:The client has hassle-free publishing of travel-related blogs and updates on the website. Also, implementing new services in the existing system is streamlined.