711media

BINDER is the world market leader for temperature chambers from Tuttlingen. 711media has been the company’s digital lead agency since 2016. From 2021-2022, the corporate website was implemented as a digital service platform based on TYPO3, including an international relaunch. After analyzing the digital ecosystem, a digital platform strategy was developed for BINDER. Once the digital business model was designed, the digital architecture was developed. The result is a digital service platform with a focus on new customer acquisition. Project highlights were:Further development of the corporate website into a digital service platformLead generation including automated data transfer to the CRM platform HubspotSeamless integration of Contentserv as PIM/ MAMDevelopment of a partner portal with individual login functionComprehensive DSGVO-compliant data collection via Google AnalyticsTarget group-specific content dynamization in real time

Since 2017, Herrenknecht, the world market leader for mechanized tunneling technology, trusts 711media as its digital lead agency. With the relaunch and internationalization of the corporate website, it was possible to tailor the website specifically to customer needs. The initial goal of the corporate website was to be able to define the target group in more detail and to address them with suitable content. Extensive tracking was to be set up for this purpose, from which measures for continuous optimization could be derived.  Project highlights were: Internationalization of the site for 30 countries in 4 languagesWebsite RelaunchIndividual content for different target groupsPowerful search Solr integrationLead generation and lead management via LXPCareer portal for 4 different target groupsExtensive tracking concept

FutureLog is a member of the Mövenpick Group and, as a service provider, is responsible for the procurement of goods, mainly in the restaurant, hotel and catering industry. FutureLogs e-precurement application with currently about 8000 users in about 1000 companies worldwide is the number one purchasing platform for food and non-food in hotels and restaurants. Since 2018, 711media has supported Futurelog in the further development and improvement of this application. The aim of the cooperation was to create a stable, future-proof technical basis with a modern and fresh design and simple navigation and operation that can be seamlessly integrated into the internal IT landscape. While the Android version of the app was to be stabilized, an app for iPhone and iPad was created from scratch. For the new iOS app, the existing Futurelog design was completely revised, with special emphasis on intuitive usability, modern look and feel and clear calls to action. After a precise target definition, a prototype and a comprehensive technical concept were created that documented all functions. Before the development phase began with Google’s Flutter Kit, complex business processes of the FutureLog platform were analyzed, interpreted and translated into an intuitive and user-friendly mobile application that is highly complex and connected to many external systems. The new shop and inventory management app was well received from day one, offering standard features as well as other product highlights such as a powerful online and offline search function, a rights and roles system and real-time inventory. The application is currently used successfully worldwide and in 9 languages.

Various locations. Decentralized working. Different isolated solutions. Our task was to bring structure to the multi-layered system and fundamentally rebuild it. The website was based on its own Ruby solution, which had become unstable over time. First a hotfix was installed to stabilize the system, then the relaunch was planned and designed. In addition to the technical difficulties, there was also a content challenge: The appearance was spread over many different domains. These also visually different digital islands had to be brought together. In order to maintain uniformity, a digital style guide was created, which documents every element, condition and behavior. We had to integrate the content and clean up the technical side to create a stable and easy to use ecosystem.TYPO3 was chosen as the technical basis for the CMS. Before the migration, extensive analyses were carried out, the structure and design of the content were revised. Content that was outsourced on individual pages was integrated into the main page, resulting in a unified corporate identity with short loading times, high page performance with cloudflare, stable CMS and bug tracking with helpdesk and professional, secure hosting. The result: a scalable, sustainable and long-term guide that grows and adapts with each new project.Some of the special features were: The migration of the WordPress blogs to TYPO3. The TYPO3 News extension was extended by a tag cloud for categories and a view of the most popular articles. Connection to the CleverReach newsletter tool with a specially developed solution for the registration and administration of newsletter subscriptions. Specially developed HR portal with applicant management. Individually developed event page management to present the OX events in Europe and the USA. A search function that integrates the content of the website with other OX platforms and simplifies the search by auto-completion and categorization of the search results.