From an Idea to a Fully Functioning Product.
By Zoolatech
Client
Recon Food
Project Description
RECON FOOD WAS FOUNDED BY A PRIVATE INVESTOR SPENCER RASCOFF AND HIS DAUGHTER SOPHIA RASCOFF. IT IS A VERTICAL SOCIAL NETWORK TO RESEARCH FOOD PLACES, RECOMMEND AND RECONNECT WITH FRIENDS THROUGH A COMMON LOVE OF FOOD.The Challenge.The challenge was to design and create an MVP version of a vertical social network from scratch.The MVP version had to have a scalable infrastructure and a codebase designed for further development in case the MVP proved to be successful and able to pivot. We had to implement the project within time and budgetary constraints.The Solution.- We had several working sessions with stakeholders, including business owners and investors. The discussions addressed product design, main functionality, customer personas, metrics, potential roadmap, tools, and services required for integration.- We prepared a proposal to ensure everyone was on board with the implementation strategy- We compiled a team of product-oriented engineers, designers, and product managers to build the application MVP- We set up the process and fostered communication to validate the product idea fast and with a cost-efficient approach.- We built scalable infrastructure and application architecture to support growing new requirements.- We managed the whole development, release, and support process.The Outcomes.We managed the whole development process in its entirety from the start and end points to ensure our investors would only have to think of marketing strategy and global product ideation strategies.After the MVP phase, we proceeded with product ideation and development by participating in user sessions to get insight into the app’s functioning. We made data-supported decisions based on the insight gathered from the user sessions. “The team at ZoolaTech is incredibly collaborative, and we work as a team despite being thousands of miles away from each other.” Spencer Rascoff
RECON FOOD WAS FOUNDED BY A PRIVATE INVESTOR SPENCER RASCOFF AND HIS DAUGHTER SOPHIA RASCOFF. IT IS A VERTICAL SOCIAL NETWORK TO RESEARCH FOOD PLACES, RECOMMEND AND RECONNECT WITH FRIENDS THROUGH A COMMON LOVE OF FOOD.The Challenge.The challenge was to design and create an MVP version of a vertical social network from scratch.The MVP version had to have a scalable infrastructure and a codebase designed for further development in case the MVP proved to be successful and able to pivot. We had to implement the project within time and budgetary constraints.The Solution.- We had several working sessions with stakeholders, including business owners and investors. The discussions addressed product design, main functionality, customer personas, metrics, potential roadmap, tools, and services required for integration.- We prepared a proposal to ensure everyone was on board with the implementation strategy- We compiled a team of product-oriented engineers, designers, and product managers to build the application MVP- We set up the process and fostered communication to validate the product idea fast and with a cost-efficient approach.- We built scalable infrastructure and application architecture to support growing new requirements.- We managed the whole development, release, and support process.The Outcomes.We managed the whole development process in its entirety from the start and end points to ensure our investors would only have to think of marketing strategy and global product ideation strategies.After the MVP phase, we proceeded with product ideation and development by participating in user sessions to get insight into the app’s functioning. We made data-supported decisions based on the insight gathered from the user sessions. “The team at ZoolaTech is incredibly collaborative, and we work as a team despite being thousands of miles away from each other.” Spencer Rascoff
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