This supplements company, a pioneer in the whole-food and organic supplements space, turned to Yellow Box to implement a digital strategy that would move them from a wholesale dependent organization to one with a strong DTC arm.We conducted in-depth mixed-methods research on their existing customers, competitors, and current efforts. We then implemented an omni-channel digital strategy where we redesigned and optimized their site, implemented paid search and paid social campaigns, created and executed an email marketing strategy, and developed an organic social strategy for their internal team.Within the first 3 months, our strategies generated as much DTC revenue as they had generated in the last two years combined. Within the first year, they were able to scale to nearly $2 million in DTC revenue, with an overall ROAS of $12.00+.

Leaders in the high-end, high-fashion eyewear space, this international retailer turned to Yellow Box to overhaul their digital media placements as well as implement a methodology to tie brick-and-mortar sales to online ads.We restructured paid search and paid social campaigns, as well as site tracking metrics, to consistently track conversions across all channels. We implemented more targeted creative based on deep audience analysis and constant A/B testing. From there, we implemented a system to tie out paid social units to actual in-store purchases on a near 1:1 basis.We were able to cut ad spend 14% year-over-year while increasing online revenue over 8x. Additionally, were able to take ROAS from just over $1 to $8.31, and chalked up $1.9 million in attributed revenue, nearly 10x the prior year, due to our campaign optimizations and consistent conversion tracking.

One of the oldest home remodelers serving the Chicagoland area, our clients regularly craft award-winning designs, allowing us to build customer-winning re- engagement campaigns.We built out email marketing campaigns focused on content, lead nurturing, and prospect re-engagement. We maintained open rates over 55%, and generated nearly 20 new deals totaling over $3 million in revenue.With most markets, prospects are relatively finite. This places an emphasis on re-engaging and building a relationship with all prospects, even those that don’t initially purchase. This builds brand loyalty, shortens the sales cycle, and creates a more sustainable sales funnel.