Social Media Marketing Collateral For Alium Works'
By Vivacity Team
Client
Alium Works
Project Description
Client’s Goal: Alium Works aimed to raise awareness of their Mental Health Quiz, engage their audience, and establish themselves as a reputable mental health resource.Vivacity Team’s Contribution:Research & Strategy: Understanding Alium Works’ brand, target audience, and the quiz’s significance to formulate a compelling social media strategy.Content Creation: Designing visually appealing graphics for various social media platforms to emphasize mental health’s importance and the quiz’s value.Copywriting: Crafting engaging captions and call-to-actions to prompt users to take the quiz and share it.Video Snippets: Producing concise video clips highlighting key quiz aspects for increased engagement.Promotion Strategy: Developing a posting schedule for consistent and timely quiz promotion across platforms.Interactive Elements: Implementing polls, quizzes, and stories on platforms like Instagram and Facebook to boost engagement and channel traffic to the quiz.Project Success:The collaboration yielded substantial results. The social media content contributed to a significant rise in engagement rates and quiz participation. Alium Works experienced a notable increase in website traffic, with a significant portion credited to the social media campaigns. Beyond achieving its primary goal, the campaign bolstered Alium Works’ standing as a mental health thought leader. Audience feedback was overwhelmingly positive, praising the content’s quality and the quiz’s role in promoting mental health awareness.
Client’s Goal: Alium Works aimed to raise awareness of their Mental Health Quiz, engage their audience, and establish themselves as a reputable mental health resource.Vivacity Team’s Contribution:Research & Strategy: Understanding Alium Works’ brand, target audience, and the quiz’s significance to formulate a compelling social media strategy.Content Creation: Designing visually appealing graphics for various social media platforms to emphasize mental health’s importance and the quiz’s value.Copywriting: Crafting engaging captions and call-to-actions to prompt users to take the quiz and share it.Video Snippets: Producing concise video clips highlighting key quiz aspects for increased engagement.Promotion Strategy: Developing a posting schedule for consistent and timely quiz promotion across platforms.Interactive Elements: Implementing polls, quizzes, and stories on platforms like Instagram and Facebook to boost engagement and channel traffic to the quiz.Project Success:The collaboration yielded substantial results. The social media content contributed to a significant rise in engagement rates and quiz participation. Alium Works experienced a notable increase in website traffic, with a significant portion credited to the social media campaigns. Beyond achieving its primary goal, the campaign bolstered Alium Works’ standing as a mental health thought leader. Audience feedback was overwhelmingly positive, praising the content’s quality and the quiz’s role in promoting mental health awareness.
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