Brand development strategy
By Together
Client
Travelist.pl
Services
Project Description
Travelist.pl is a travel portal offering a great selection of hotels and vacation packages. Together with the client’s team, we developed a unique value proposition helping the brand to build a strong position in the market and overtake its competitors such as Airbnb in terms of popularity in Poland.Key results:-> Definition of the most attractive target group based on multidimensional customer segmentation.-> Identification of the “blue ocean” market with the highest potential for the acquisition.-> Guidelines for marketing communication strategy.
Travelist.pl is a travel portal offering a great selection of hotels and vacation packages. Together with the client’s team, we developed a unique value proposition helping the brand to build a strong position in the market and overtake its competitors such as Airbnb in terms of popularity in Poland.Key results:-> Definition of the most attractive target group based on multidimensional customer segmentation.-> Identification of the “blue ocean” market with the highest potential for the acquisition.-> Guidelines for marketing communication strategy.
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