Brand Development
By TIN ROBOT
Client
Project Description
Introducing Doodar, a brand that’s on a mission to empower individuals to take control of their well-being and live their best lives. Our brand development project not only included the development of a comprehensive brand strategy but also a media strategy that would elevate Doodar to the forefront of the self-help industry for older adults and those with disabilities, that can sometimes make like difficult.We began by conducting market research to uncover the needs and desires of our target audience, and we weren’t afraid to challenge assumptions and think outside the box. With this insight, we were able to create a brand that truly resonates with the demographics.Our brand strategy included a new name, logo, messaging, and visual identity that perfectly captures Doodar’s unique value proposition. We’re also in the process of developing their website and social media presence that’s designed to educate, inspire, and connect our audience with the resources they need to thrive.To amplify the reach of our message, we crafted a media strategy that leveraged targeted digital advertising, Out of Home, and earned media to reach our desired audience.We’re thrilled to have played a part in Doodar’s journey to make a big impact in the industry and we’re excited to see where they go next. With Doodar by their side, seniors can feel empowered to take charge of their health and well-being, and make life easier.
Introducing Doodar, a brand that’s on a mission to empower individuals to take control of their well-being and live their best lives. Our brand development project not only included the development of a comprehensive brand strategy but also a media strategy that would elevate Doodar to the forefront of the self-help industry for older adults and those with disabilities, that can sometimes make like difficult.We began by conducting market research to uncover the needs and desires of our target audience, and we weren’t afraid to challenge assumptions and think outside the box. With this insight, we were able to create a brand that truly resonates with the demographics.Our brand strategy included a new name, logo, messaging, and visual identity that perfectly captures Doodar’s unique value proposition. We’re also in the process of developing their website and social media presence that’s designed to educate, inspire, and connect our audience with the resources they need to thrive.To amplify the reach of our message, we crafted a media strategy that leveraged targeted digital advertising, Out of Home, and earned media to reach our desired audience.We’re thrilled to have played a part in Doodar’s journey to make a big impact in the industry and we’re excited to see where they go next. With Doodar by their side, seniors can feel empowered to take charge of their health and well-being, and make life easier.
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