A Turnkey Marketing Platform
By THIEL
Client
Services
Project Description
THIEL created a Property Marketing Platform for an easy, efficient and consistent branded marketing approach.The objective was to produce a marketing platform that THIEL can leverage to define and express each individual property brand that is developed by Linden Street Partners.The platform enables execution of a positioning strategy that emphasizes the exceptional lifestyle to be enjoyed at each unique residential or mixed-use property. It provides a consistent process for defining and expressing each distinctive property brand. It includes a property marketing plan — a template — that can be adapted and personalized for launching and promoting any of Linden Street Partners’ properties nationwide. And, the platform includes a suite of template marketing tools that are flexible to incorporate the compelling messaging and imagery that express the special lifestyle experience — the brand — to be enjoyed at the property.The marketing platform established by THIEL has enabled Linden Street Partners to individually brand each of its unique properties and to save money while reducing the time necessary to plan and create marketing components and put them to use.
THIEL created a Property Marketing Platform for an easy, efficient and consistent branded marketing approach.The objective was to produce a marketing platform that THIEL can leverage to define and express each individual property brand that is developed by Linden Street Partners.The platform enables execution of a positioning strategy that emphasizes the exceptional lifestyle to be enjoyed at each unique residential or mixed-use property. It provides a consistent process for defining and expressing each distinctive property brand. It includes a property marketing plan — a template — that can be adapted and personalized for launching and promoting any of Linden Street Partners’ properties nationwide. And, the platform includes a suite of template marketing tools that are flexible to incorporate the compelling messaging and imagery that express the special lifestyle experience — the brand — to be enjoyed at the property.The marketing platform established by THIEL has enabled Linden Street Partners to individually brand each of its unique properties and to save money while reducing the time necessary to plan and create marketing components and put them to use.
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Clarify and Educate
In order to raise awareness, establish a stronger competitive position with other regional educational institutions, and to clarify confusion with UW–Madison, UW–Milwaukee claims its place as a major urban research university.Emphasizing Milwaukee in the updated brand identity and nomenclature, THIEL updated the brand identity to give strength to UWM. Along with a new Panther identity for the Athletics program, the University goes to market with the strength to differentiate. A comprehensive exterior and interior signage program identifies and unites the main campus, as well as other campuses and facilities in the area. Using enrollment and status as a gauge, UWM has seen dramatic success.
Connecting with Heritage
Throughout our long working relationship with Snap-on, THIEL has always connected with the heritage of the company in all efforts to strengthen this well known global brand. Beginning with the brand identity update, research revealed its impact and visibility could be substantially increased in all venues, including visibility as a sponsor at international racing events. The essence and strength of the brand is leveraged in all communications, and the spirit of the Snap-on brand is expressed in all customer and investor touchpoints. Strategic messaging helps to establish the strength of the company’s products in all worldwide critical industries, beyond just automotive.