By The Frameworks
Client
Dassault Systèmes
At the heart of the Dassault Systemes brand promise is the ability to explore possibilities collaboratively. The more we delved into this idea, two words consistently and repeatedly rose to the surface – “if” and “we”. This formed the centrepiece of our global advertising campaign designed to bring new confidence to the Dassault Systèmes brand.https://www.theframeworks.com/work/dassault-systemes-global-brand-advertising-campaign
At the heart of the Dassault Systemes brand promise is the ability to explore possibilities collaboratively. The more we delved into this idea, two words consistently and repeatedly rose to the surface – “if” and “we”. This formed the centrepiece of our global advertising campaign designed to bring new confidence to the Dassault Systèmes brand.https://www.theframeworks.com/work/dassault-systemes-global-brand-advertising-campaign
Tata Technologies was set to take on the future with the brand promise: “Engineering a better world”. But it didn’t have an identity to match its ambition. We refreshed the brand to help shake perceptions of Tata Technologies as a traditional automotive engineering firm and position it as a future-focused, human-centric business. https://www.theframeworks.com/work/tata-technologies
We designed a global campaign to launch UST’s new brand and drive awareness of the business. By exploring the impact of a UST partnership on the people and communities around it, we landed on an idea that elevated the brand from the day-to-day business of digital transformation to something more powerful. https://www.theframeworks.com/work/ust-a-human-connection
IBM came to us with an idea – a co-creation space where IBM experts and client leaders come together to use modern design techniques and IBM technology to solve specific business challenges. It already had a name: The IBM Garage. https://www.theframeworks.com/work/ibm-garage-account-based-marketing-campaign