I directed a creative team, that collaborated with a dozen engineers and a few marketing leaders from Boeing, to create a large multi-screen video that powerfully told the story of T-X test fighters and why they were right for the USAF. We also coordinated and directed the work of other media vendors to amplify the wow factor and unify the message at this all important show. A $9B contract was won. See link  below.https://www.defensenews.com/breaking-news/2018/09/27/reuters-air-force-a…

The modern, multifaceted MabSelect™ PrismA marketing campaign was focused on re-establshing this industry-leading  product and brand as truly best-in-class amid an increasingly competitive landscape. A dynamic 3D-animated video, an intuitive calculator app, and a tablet-based sales too equipped the GE Healthcare (now Cytiva) team with cutting-edge tools to tell their cutting-edge story. This product launch, which we supported on all fronts, greatly exceeded expectations!