Zendra automates your day-to-day tasks to improve business efficiency, but had difficulty communicating value through the website and social media.The problem:The website copy was overly technical and did not clearly explain the benefits of the software in layman’s termsThe social media posts were not tailored to the target audience and failed to address specific pain points or challenges that businesses may faceNo clear calls-to-action or information on how to contact the companyZero on-page SEO considerations (i.e., keywords, internal links, subheadings, page load time, etc.) to help the website rank on search engines.As a result, they were not seeing the level of engagement and conversions they desired.That’s where our team came in.We worked closely with the Zendra team to understand their services to craft compelling and relatable website copy and social media posts.We rewrote the website copy from the ground up for clarity and persuasiveness, highlighting the key benefits of the software and how it can help businesses save time and money.Made social media posts that were more aligned with the target audience.Included a step-by-step section and clear calls-to-action to make it easy for potential customers to contact Zendra and learn more about their software.And optimized the website and social media for search engines, using relevant keywords and meta tags to improve visibility and drive more traffic to the website.The results were impressive. After implementing our new website copy and social media strategy,Zendra saw a 33% increase in website traffic21% more engagement on their social media channelsThey also received positive feedback from clientsExperienced an 11% increase in conversionsEffective communication can go a long way. It makes customers feel heard. Understood. Zendra is yet another proof of that.