https://svitsoft.com/en/news/yak-domogtisya-stabilnix-rezultativ-rk-lidogeneraciya the full case study you can find here We will analyze the current case on the example of working with this residential complex. RC has been under construction since 2009, and has 24 commissioned houses; the hallmark of this complex is a large green area: parks, and lakes. A new 7th stage is currently under construction.Our task: To create  Lead Generation of RC with stable and inexpensive results.Before we get started, we:- Analyzed competitors.- Highlighted the priority target audience and the benefits with advantages of the residential complex.- We studied the forums and gathered more detailed and specific information. To optimize Ads Campaign Lead Generation:1. Worked on Creatives 2. Worked with Audiences- The standard audience for real estate interests- Businessmen and business owners- Users are interested in sports + business and cars- Parents with adult children- Regularly travel abroad- Remarketing and Lookalike (similar) audiences- Audience Young parents and families with children- Audience lawyers and jurisprudence- Audience of doctors and health- IT specialists, additional leisure 3. Worked on Sponsored Links During the work with the Lead Generation campaign at the level of ad groups used 2 life hacks:Duplicate well-performing ad groups, and scale groups that work best.Launch disabled ad groups that used to work well. ResultFor 10 months of work, the price of lead did not rise above 3, 65 $The results of the advertising campaign for the selected period: 1,456 leads with an average price of 3, 11 $

We did that project for a charitable organization, despite the fact that we had to work under air raids and bombing, as there is a war in Ukraine and, for example, in March, fighting was still taking place not far from Kyiv, where our office is based.MRIYA UKRAINE is an organization based in Switzerland that provides medicines and humanitarian aid to hospitals and IDPs in Ukraine. For that project, we did a number of services, including the creation of branding, a website, and social networking.We are well versed in the intricacies of visual, graphic, and textual communication of charitable projects, as we ourselves have experience in creating our own platform-aggregator of volunteer initiatives www.standwithukraine.com.uaEvery nuance is important here, which will subsequently awaken empathy. In branding, the swallow is chosen as the main symbol - a symbol of spring and rebirth.More information is possible to find at the website https://mriya.eu/

https://svitsoft.com/en/news/zk-great-yak-mi-vtrici-perevikonali-plan-z-zalucennya-lidiv-ta-u-pivtora-razi-zmensili-yixnyu-vartist - you can find the fool version of this case here. “Great” Residential Complex: how we exceeded the plan to attract the leads three times and reduced their cost by one and a half times.In six months, we managed to increase the growth in the number of leads by 107% and reduce the cost of attracting them by 47% in a highly saturated real estate market, despite the fact that the object was a quarter higher than the market average in the same area.But, due to high competition in the market, we faced two barriers:It is very difficult to “breakthrough” to the client through the dense advertising ‘noise’.The cost of leads is high, and opportunities to optimize this cost are limited.RealizationWe build our strategy on the basis of the concept - "Absolute comfort on the first line of the Dnipro river"We decided to launch all the sources of leads at once, but with a single message and message that could be traced everywhere. Repetition is the main point.Dozens of tools and platforms were immediately launched: advertising on Google and FB: push-mailings, budynok.ua, address.ua, Viber, telegram-channel, YouTube-channel, dom.ria, lun.ua, OLX, and others. According to the law of synergy, all sources influenced each other and created a whole brand of RC, in which comfort is above all.A lot of attention has been paid to making really high-quality content that you want to watch and watch.Goal #1 was to accelerate the sale of apartments by increasing the number of leads by + 40% to the average monthly involvement of leads (or more than 800 leads per month) by May-December 2020.Our result:+ 106.8% increase in the number of leads (1218 average number of leads per month) in January-August 2021. Goal №2: Reduce the cost of lead -30% to May-December 2020Our result:-46.7% reduction in the cost of attracting leads in January-August 2021.