AFC Change the Story Campaign
By Substance
Client
AIDS Foundation of Chicago
Project Description
AIDS Foundation of Chicago has been a leader in the fight against AIDS in Illinois for over 25 years. To create awareness and promote fundraising, AFC hired Substance to develop an online and print campaign targeting current and lapsed donors. We came up with the theme “Change the Story” to show how joining AFC in their fight against AIDS can affect measurable and powerful outcomes. The art direction leads readers to expect a sports or news story, but a statistic about HIV/AIDS provides a powerful and memorable twist to get them engaged.To view the full case study visit: https://isubstance.com/portfolio-items/aids-foundation-of-chicago/
AIDS Foundation of Chicago has been a leader in the fight against AIDS in Illinois for over 25 years. To create awareness and promote fundraising, AFC hired Substance to develop an online and print campaign targeting current and lapsed donors. We came up with the theme “Change the Story” to show how joining AFC in their fight against AIDS can affect measurable and powerful outcomes. The art direction leads readers to expect a sports or news story, but a statistic about HIV/AIDS provides a powerful and memorable twist to get them engaged.To view the full case study visit: https://isubstance.com/portfolio-items/aids-foundation-of-chicago/
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