The client wanted to build a brand and website to launch his life and career coaching business. We crafted the brand’s messaging around its core concept — that significant life or career change stem from a shift in perspective — and created an interactive header that both reflects this and gives users a moment of playful engagement. Figuro also worked to organize the client’s product offering, refine business strategy, and kick-start advertising campaigns. We consolidated the client’s service into three simple steps and crafted the website to position the client as a warm, approachable alternative to other life coaches. The homepage was carefully designed to efficiently convert site visitors into leads, and consequently the client reported significant growth in his business through the typically challenging initial period.

Escape Room Dwingeloo wanted to build a website to grow its existing business.The idea was developed for this project to design a playful, contemporary look that would differentiate from the dark, serious vibe of other escape rooms. We explored ways to make the website fun and engaging on a reasonable budget and created several interactive elements and a mini logic puzzle.

Eso-x needed a new brand and strategy. The website was thoughtfully crafted to reinforce the organization’s values and serve its objectives, conveying a tone of grounded optimism via straightforward messaging and playful graphics. A key component of the design was easily accessible resource pages ⁠— these functionally support the organization’s mission of working toward sustainable system change by providing consumers with science-backed and fact-checked resources.