Międzywodzie Marine Park is a West Pomeranian facility whose marketing department asked us for help in planning and conducting several months of communication in social media. The hotel managers wanted to maximize the facility’s occupancy in the summer season of 2022, as well as encourage customers to follow the progress in the construction process and buy Radisson Blu apartments.

The main goal of our client – a Polish software house – is to sell services on the international market, and primarily in the United States. The software house we cooperate with, apart from general services (such as software development), mainly offers activities in the field of a niche service, which is still integration. As a consequence, this means that users’ interest in the topic is low, which translates into the number of searches and the problem of reaching the right target group on a larger scale.

The main goal of our project was to obtain a higher position in organic search results, increase the number of visits to the website and acquire new sales leads for the Polish software house on foreign markets in the UK and USA. The biggest challenge was the specificity of the IT industry and the significantly greater competitiveness of these companies on English-speaking markets. In content marketing activities, we decided to focus on what the client had best, i.e. we created content regarding technical competences and high-quality services.