Stacks Creative helped an apparel brand run their Black Friday and Christmas promotions in 2022. The agency created paid media campaigns and solved a number of conversion and reporting issues, which allowed the brand to run new creative effectively and optimize their campaigns. With the help of Stacks, the luxury apparel brand was able to drive significant sales during the holiday shopping period.The agency’s expertise in creating targeted paid media campaigns helped the brand reach the right audience and drive more conversions. Additionally, by solving the conversion and reporting issues, the brand was able to track the performance of their campaigns more accurately and make data-driven decisions about how to optimize their ad spend.As a result of Stacks’ efforts, the apparel brand was able to achieve record-breaking sales during the Black Friday and Cyber Monday period. The brand’s revenue increased significantly and they were able to reach new customers and retain existing ones. The collaboration between Stacks and the apparel brand was a huge success and helped the brand continue to win market share in their industry.246% Increase in marketing revenue YOY31% Revenue increase YOY

This case study illustrates how paid social can be used to accelerate revenue growth in a fast scaling direct-to-consumer ecommerce brand. The ChallengeA fast-growing D2C company approached Stacks Creative with the goal of scaling their D2C brand’s revenue using paid social media. The brand had already established itself in its industry, however, with competition emerging on every corner – the need to continue scaling and continue reaching new customers was clear.Oftentimes marketing campaigns can be focused on views, engagement, reach and awareness metrics. However, for a fast-growing D2C eCommerce brand awareness alone will not suffice.With focused budgets and a roadmap for success, these paid social media ads needed to drive revenue growth relatively soon.As a result, the metric of primary focuses for this campaign were the Return on Ad Spend (ROAS) and marketing efficiency ratio. The ApproachThe approach for this client was to build top, middle and bottom funnel campaigns to run year-round. With continuous testing and seasonal pushes on different product collections.Effective retargeting of warm audiences both built from user social engagements as well as web activity - such as users who added to cart, initiated checkout and mailing list subscribers. Ad Creative PillarsFrom top to bottom of funnel the three pillars that content was centred around for this brand were:1. User-Generated Content2. Product & Bundle Carousels3. Customer Reviews & Comment Showcases The ResultsThe application of a strong digital marketing strategy to this D2C ecommerce brand was an overwhelming a success and the numbers speak for themselves. Needless to say this campaign continued to be ran after the 12 months window!8.73x Average Return on Ad Spend Sustained over a 12 month period233% Increase in revenue between Q1 and Q4Over 1,000 Purchases directly attributed to social in a 12 month period

Uniphar is a multinational pharma and medtech manufacturer that deliver to over 160 countries and employ over 2,200+ worldwide.Uniphar supports a number of different charities and causes through fundraising events during the year. The Covid-19 pandemic meant that Uniphar had to take a different approach from their usual fundraising activities and events. Uniphar made the decision to run their first Relay for Hope campaign, a virtual fundraising event driven by social media. Run, Walk, Swim or CycleThe Uniphar community signed up and committed to doing either a run, walk, swim or cycle any distance during the weekend of December 4th-6th 2020. Participants were encouraged to raise funds in the lead up to and during the virtual event, with the funds being raised for six cancer charities in countries where Uniphar has a presence. Uniphar set the goal of participants covering over 9,000km collectively by running, walking, swimming or cycling – equaling the distance it takes to travel to every Uniphar location! Social Media CampaignAs a virtual event, the social media campaign for Relay for Hope was central for spreading awareness, encouraging participation and driving donations to the chosen cancer charities. Stacks Creative worked closely with the team at Uniphar to produce engaging social graphics, motion graphics, and video content. As well as sharing all of the community-generated content both in the lead-up and throughout the campaign.