Star Wars - The Rise of Skywalker
By Simon Pure Marketing Inc.
Client
Walt Disney Studios Motion Pictures Canada
Services
Project Description
Leaning into the popularity of interactive, Instagrammable, popup environments we designed a space that allowed consumers to step into the Star Wars universe. Six interactive “Instapods” inspired by the characters, moments and pop-culture surrounding the Star Wars universe, and a retail shop offering merchandise exclusive to the space, immersed consumers in Star Wars lore and allowed them to create customized moments that could be shared through their social media channels. Appearances by costumed actors and opportunities to win passes to the film’s red carpet premier were leveraged to draw consumers in and encourage repeat visits.
Leaning into the popularity of interactive, Instagrammable, popup environments we designed a space that allowed consumers to step into the Star Wars universe. Six interactive “Instapods” inspired by the characters, moments and pop-culture surrounding the Star Wars universe, and a retail shop offering merchandise exclusive to the space, immersed consumers in Star Wars lore and allowed them to create customized moments that could be shared through their social media channels. Appearances by costumed actors and opportunities to win passes to the film’s red carpet premier were leveraged to draw consumers in and encourage repeat visits.
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