Creative Agency: The Next CartelProduction House: SIERRACreative Direction: Felipe SantibañezDOP: Mateusz TurzynskiVideo Editor: Felipe DrudaGaffer: Edinaldo FerreiraCreative Producer: Bart BonnemaCasting Director: Matthew MillsTalent: Ana PonceGaffer assistant: Pedro Afonso Netto

In this campaign we celebrate the authentic beauty and the journey of self-discovery for women. Our scope is to celebrate Gisela Moments that liberates women from societal expectations, allowing them to embrace their true selves. Through an captivating film, mesmerising TVC, and sleek 3d animation, we reveal the 249 formula, The Secret of Gisela Moments, while highlighting diversity, and beauty of femininity. The campaign embodies “lightness” as a symbol of freedom and confidence. Our goal is to inspire women to embrace their true selves and experience genuine beauty with Gisela Moments.

An immersive 360º experience, introducing Gisela to the virtual universeRecently we have developed an immersive 3D experience based on virtual reality technology. A digital showroom that displays Gisela’s AW22 collection, in a surrealistic, reproduced sales area.MissionOur mission was to develop an experience that would work seamlessly on desktop but also on mobile, using the gyroscope for a realistic VR-Experience.