By Shuka Design 🌎 Global
Client
Rebranding of the leading digital Intelligence company; GlobalKeeping the logo recognizable, we developed a modern brand system that expresses ABBYY as an international, innovative company that helps organizations transform their business. A swirling ribbon, illustrating the idea of transformation, runs through all levels of the brand system. The ribbon unfolds from left to right, changing texture from monochrome to a bright gradient with a geometric pattern.Deliverables: brand identity, visual communication, digital look & feel, logo & sign, key visual, typeface system, color system, illustrations, motion design, brand book.https://www.behance.net/gallery/115062879/ABBYY-Rebranding
Rebranding of the leading digital Intelligence company; GlobalKeeping the logo recognizable, we developed a modern brand system that expresses ABBYY as an international, innovative company that helps organizations transform their business. A swirling ribbon, illustrating the idea of transformation, runs through all levels of the brand system. The ribbon unfolds from left to right, changing texture from monochrome to a bright gradient with a geometric pattern.Deliverables: brand identity, visual communication, digital look & feel, logo & sign, key visual, typeface system, color system, illustrations, motion design, brand book.https://www.behance.net/gallery/115062879/ABBYY-Rebranding
Brand Identity, UI design, and outdoor communication for the Instant Grocery Delivery: New YorkIn January 2021, 15-20 was the only instant delivery service on Manhattan. Before launching a large advertising campaign, the startup decided to update its visual language. The goal was to make the service visible both in the urban and virtual environment, on print and digital media, so that it looked modern but not too trendy. The key and most expressive feature of the visual system is animated illustrations depicting how the service instantly delivers a variety of necessary items. The diversity of the assortment is emphasized by the collage-style execution of the drawings.Deliverables: brand identity, visual communication, digital look & feel, logo & sign, key visual, typeface system, color system, illustrations, motion design, brand book.https://www.behance.net/gallery/124319483/1520-Instant-Grocery-Delivery
Strategy, brand identity and UI design for the grocery delivery app: San Francisco, Chicago, CharlotteThe visual identity for the Food Rocket instant grocery delivery reimagines the iconic design of American diners, labels and posters. A dense, friendly lettering, landmarks illustrations, a contrasting font pairing and a palette depict the brand as a modern high-speed delivery with an authentic character.Deliverables: strategy, brand identity, visual communication, digital look & feel, logo & sign, key visual, typeface system, color system, illustrations, motion design, brand book.
Strategy, brand Identity and UI design for the Instant Grocery Delivery: LondonJiffy is a next generation grocery store, which transforms grocery shopping experience to the next level with the help of modern technologies. To earn the lifelong trust of London citizens and be their first choice for groceries. We made Jiffy a robin — unofficially, the national bird of the Great Britain —, because Jiffy isn’t only hurries to the customers, but it takes good care of them.Deliverables: strategy, brand identity, visual communication, digital look & feel, logo & sign, key visual, typeface system, color system, illustrations, motion design, brand book.https://www.behance.net/gallery/134780507/Jiffy-Brand-Identity