Channel Earns Thousands of Sales and Millions in Revenue
By SeQuel Response
Client
Services
Project Description
After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth.The brand launched into mailboxes with SeQuel’s FaQtor Test, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers. Results from the first campaign quickly beat the ROAS goal and proved the viability of the channel, positioning direct mail as an evergreen growth strategy. In less than 15 months, direct mail has grossed nearly 6,000 sales, $7MM in revenue, and produced a ROAS of 5x.
After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth.The brand launched into mailboxes with SeQuel’s FaQtor Test, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers. Results from the first campaign quickly beat the ROAS goal and proved the viability of the channel, positioning direct mail as an evergreen growth strategy. In less than 15 months, direct mail has grossed nearly 6,000 sales, $7MM in revenue, and produced a ROAS of 5x.
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An ecommerce meat and seafood delivery brand was eager to revive direct mail program performance with a new strategy.SeQuel’s proven experience with scaling ecommerce brands in the channel with a data-driven philosophy proved to be exactly what the brand was looking for in its new partner. SeQuel relaunched the protein delivery brand into mailboxes with a strategic testing approach inclusive of two creatives, a new offer, and seven new mailing lists. This new approach to direct mail drove more than $7MM in revenue, converted over 10K customers, and produced a $28 ROAS. Impressed with campaign results, the brand enthusiastically increased mail volumes for subsequent campaigns.