By Scaled
Client
Onelink
Onelink are a a data-driven performance marketing agency, scaling eCommerce & B2B brands in the UK and Europe.ChallengeAs an agency start-up, Onelink had experienced some fast growth in the first 18-months and needed an expert partner to help them navigate the next stages of growth. SolutionThe first step was to nail down the proposition and build a detailed GTM plan. We then set strategic initiatives and worked through the key areas of the agency including finance, operations, people, comms and sales. This included:Board book process and wider governance Development of the sales and marketing planOverhaul and improvement of Sales/Biz Dev department Support sourcing and implementing CRM and other systems Recruitment support and employer brand developmentImproved compliance & contactsAd-hoc C-Suite support (Finance/MD)Key results:+252% increase in top line revenue+15% incremental net profit margin
Onelink are a a data-driven performance marketing agency, scaling eCommerce & B2B brands in the UK and Europe.ChallengeAs an agency start-up, Onelink had experienced some fast growth in the first 18-months and needed an expert partner to help them navigate the next stages of growth. SolutionThe first step was to nail down the proposition and build a detailed GTM plan. We then set strategic initiatives and worked through the key areas of the agency including finance, operations, people, comms and sales. This included:Board book process and wider governance Development of the sales and marketing planOverhaul and improvement of Sales/Biz Dev department Support sourcing and implementing CRM and other systems Recruitment support and employer brand developmentImproved compliance & contactsAd-hoc C-Suite support (Finance/MD)Key results:+252% increase in top line revenue+15% incremental net profit margin
Having launched in January 2022 from merging two former agencies, Ride Shotgun is one of the fastest-growing brand activation and creative content agencies in the UK. ChallengeA combination of launching a new brand, a lack of engaged data, and historical sales and marketing teams not being joined up led to us needing to rebuild sales and marketing teams and the overall strategy.SolutionWe started by developing a robust content strategy designed to engage existing contacts and generate short-term opportunities, but also reach new audiences and build for the future. This plan utilised existing owned assets, but also introduced new channels across earned, paid and a CRM strategy and laddered up to support the business development teams with sales automation and personalised content. Finally, we ensured this was joined up across the business to best leverage the internal teams creative flair and content capabilities.Key Results8.5k engaged contacts£1.5M opportunity generated in the first 8 months
Kaizen is a creative growth marketing agency based in London providing services in Content, Influencer Marketing, PR, Paid Social, and SEO.ChallengeSimilar to a lot of agencies, Kaizen had hit a glass ceiling in turnover and revenue, and needed to reset and understand how to break through to the next level of growth.SolutionWe started with a root and branch approach through objective setting, organisation design, structure and governance. Accountability and responsibility was then cascaded down into teams including Sales, Strategy, Client Service and Operations. Alongside this, we set strategic initiatives, and targets across the business and implemented new client services and operational processes.This strategic reset built a robust structure and continues to go from strength to strength which can be seen in year-on-year revenue, operating profit and employee NPS.Key Results+415% increase in top-line revenue+376% increase in operating profit