Rootless Agency

Considering how successful Golden Group Roofing was previous to Golden Group Solar, it was a difficult challenge to create a new sister company that would bring the same core values and professionalism in the eyes of the people. Greta knew that she and her team would bring the best experience to their customers, but how do you create a brand that can carry over that decade of experience from roofing into solar? How do you create a brand that would not hurt its sister company that is already successful? Do you create a separate website for it or do you build a website within a website? Do you create a complete different logo aswell? What about social media?It was a no brainer that Golden Group Solar needed its own logo. We created a logo that looks almost identical to Golden Group Roofing, except for if you pay attention, you will notice that one of the words changes, together with a sun icon added to the logo. This way, we don’t loose the brand awareness that Golden Group Roofing had built for the last decade. Instead, if an existing client is looking at the solar logo, they would know right away that this is a Golden Group Roofing Company.

When Alan of Link Solutions reached out, their objective was a website that would establish both credibility and drive business. We asked about their usual client acquisition methods, and we found that word of mouth was their main avenue. Having a great website is important because that is the first thing your potential client will see after a word of mouth referral. Educating your customer and always offering your top-notch game through your website is how you build credibility in todays world. We also recommended they explore the SEO growth strategy. While it requires patience, the investment in cultivating organic clientele holds substantial promise for the future.And so the action kicked off. We huddled up with The Link Solution crew and put our heads together on how to really catch the attention of their crowd. We put together 15 towns where they primarily work and crafted unique pages for each one. These pages were all about talking to folks in those areas, making them feel right at home when they landed on the site. In addition, we created a top-notch service page. Moreover, we designed a service page that showcases each individual service they offer, together with all the previous work they had done.

Lunariaa.eu uses the latest technologies to dry flowers so they maintain their beauty and delicate appearance for a long time. When Olsjana Ajdini, founder of Lunariaa.eu, gave her sister-in-law a bouquet of fresh flowers for her birthday, she knew that the beautiful arrangement would last only a short while. Soon they would be thrown in the trash. That is when she  decided to find a way to preserve flowers and turn them into art. Ajdini says, “I dry flowers so they will not die.” But she is actually retaining a memory in a tangible way that is treasured. Lunariaa.eu approached Rootless Agency to assess their brand and help them to expand into the international market. Co-owner of Rootless Agency, Xhulio Jamaku consulted with Ajdini and advised her to start with a new name and logo. The name Lunariaa was selected because it represents a flower that is much loved for its white or purple petals. The Lunaria plant represents honesty, money, and sincerity. The Latin name means “moon shaped.” This refers to the translucent seed capsules of the Lunaria plant that resemble coins. This gives the plant its alternate name: the silver dollar plant. The Lunaria plant dries naturally, so it was the ideal choice to represent the company.Using the symbolism of the Lunaria plant, Rootless Agency created a new logo that combines an illustration with the company name. The new logo represents the unique floral art crafted by Lunariaa.eu. Then it was time for Rootless to design the marketing plan that would give exposure for Lunariaa.eu in Europe and America.

NERCA recognized the need for a redesign of their logo and a reassessment of their brand. Being almost 100 years old, they wanted to ensure that their website and their brand appealed to their marketplace. The roofers of today are high-end professional tradesmen and women who apply their craft to both residential and commercial buildings. The nonprofit website needed rebranding to attract architects, engineers, consultants, manufacturers, distributors, developers, business owners, and general contractors.It is important that NERCA, approaching its Centennial, resonates with the changing membership over the many years of its existence. Roofing contractors are no longer simply handymen who replace or repair roofs. They are professional craftspeople who keep up to date with the changes in the industry, the newest products and technology, including solar energy materials and installation techniques.NERCA approached Xhulio Jamaku at Rootless Agency to design a new logo and to kick-start a social media campaign for the organization. Xhulio has years of experience in digital marketing and consulted with NERCA to plan a comprehensive program for a non-profit rebranding one step at a time.