How to gain the interest of the high school graduates and increace sales of long-lasting language trips? We had an idea!We have developed a recruitment campaign for a LANGUAGE TRIPS TESTER. The recruited person’s  job was to report on Instagram about a 4-week English course in Singapore. The campaign, which took place from May to July, was divided into 3 stages:Stage I: The challenge was to publish the perfect selfie for your CV with #testerEF and to encourage your friends to comment on why they think this person why they think this person would be the perfect candidate.Stage II: From all the applications, we selected the 50 best candidates, who were given the second task, which consisted in recording and sharing on Instagram video in which they recount their day in the life of a tester. The decisive influence on the result was the support of friends who were commenting the videos.Stage III: During a live broadcast on Instagram from the @efpolska channel, a jury consisting of popular influencers jointly selected the winner of the competition.Such treatments allowed us to achieve a high organic reach of the campaign by viral informing more people about the action.Used tools- We used the support of influencers & Instagram micro-influencers.

• The information about the campaign has been published on many youth and marketing portals.
• At key universities in Warsaw and Krakow, we distributed leaflets about the project.
• We placed a real job advertisement of EF Tester in career offices and Facebook groups offering work.Effects: 8 500 leads, 15 000 new followers on Instagram, 500 000 reach (UR)Check the video: https://vimeo.com/297098042 The campaign was honored with the Brązowy Spinacz, the most prestigious Public Relations award in Poland.The client was very pleased with the action, which led to the action being repeated. Finally, we completed 3 editions of the EF Tester project!