Sports betting and sports marketing are not only our main fields of work, but also a passion of ours. We were inspired by Dimitar Berbatov’s cause - ®Evolution is here so much that we decided to get in touch and offer our expertise and help pro bono.  The Challenge The biggest challenge was the timeframe of the project. We had only a few days to gather a team, build the main platform for the project  - the website - from scratch and go live. Together with that, we had to create a clean but at the same time engaging brand identity that would suit Berbatov’s image and cause. Services we’ve provided R-evolution as a client:- Web-development- Brand Identity- Social Media Marketing The Strategy In only 5 days we managed to gather a team of 18 professionals and we performed deep research on similar football and political campaigns to find out the best platforms and organizational tactics that we could use. In the meantime, we also brainstormed with one of Berbatov’s main strategists - Boris Stankov to develop a strategy for the key messages that they wanted to present to the people. We made the site clean and functional and fixed the SEO of the site and uploaded the necessary tracking codes (Google Analytics) to gather data. Due to Berbatov’s international popularity, we made the website bilingual - in Bulgarian and English. Then we created profiles in suitable social media platforms like Facebook, the main account, and Instagram, LinkedIn and Twitter, as supporting ones.Our reach and engagement strategy was to post only organic content that would be reshared from Dimitar Berbatov’s personal page which has a huge amount of followers. The Results- 1+M Facebook page reach for 3 weeks- 8.3K Facebook page followers for 3 weeks- 12K Unique website pageviews for 3 weeks- The campaign got recognized in some of the biggest TVs & sports platforms - BTV News, Sportal.bg, Gong.bg.

Let us introduce to you a highlight of our big project with BetMarket - brand awareness strategy through social media partnerships. BetMarket is a Bulgarian company first known for its gaming halls offering Bingo and Slot games. They have been in the casino industry since 1997 and their product has evolved significantly during the past few years.  The Challenge We aimed to present and differentiate the brand’s products from the existing competitors in the industry. Our strategy for the period July 2022 - January 2023 was to create massive social media exposure by including content creators and influencers on a local level. Services we’ve provided BetMarket as a client:- Acquisition marketing strategy- Social media strategy- Brand awareness The Strategy The social media strategy for the brand’s personal social media networks followed a divide and conquer approach: dividing the social media networks into three verticals - sport, casino and bingo.  The separation of the 3 distinguished product categories, gave us the opportunity to collaborate with more than one type of content creators and influencers, which led to the promotion of the brand to different types of big audiences and helped us with our acquisition marketing strategy. Our strategy involved selecting micro and macro influencers, with a follower base between 2K up to 300K. We were able to collaborate with a total of 12 social media partners, whose content was focused on sports (mainly football) and on casinos. The main social media networks we used were Facebook, Instagram, Twitter, Tik Tok and YouTube. The Results When it comes to how we measured the success of our SM  partnerships, it all came down to the reach and engagement rate they achieved:- 1.8M Reach- 180K Engagement- 1.2M Video Views (Tik Tok and Instagram Reels)

CT Gaming Interactive is well-known and respected in the iGaming industry and their ambition was to further broaden their market by expanding the list of countries in which their games are played. RTW worked with CT Gaming conducting B2C & B2B campaigns on two different platforms for a company developing web-based iGaming products.The ChallengeWe were given a relatively small budget for the start so we had to make sure we spend them in the best possible way.These were our main goals with the client:- Improving brand awareness among the end users- Driving business inquiries from interested casino operators with online presence in the marketsThe StrategyWe started with market research on the most used networks, factoring in the rough numbers of monthly and overall users and the profile of these users in each country. We decided to work only with two channels: LinkedIn for B2B and Facebook for B2C. Facebook was the best destination for reaching B2C clients and audiences, so to reach the masses we decided to pay the least possible cost through Facebook ads. On the other hand, when talking about the B2B end our choice was to pay more and get possibly the best business prospects to contact our client.We also had to improve the infrastructure - the experience both B2B and B2C users and customers get on our client’s LinkedIn and Facebook page and the tracking of events and website visits.The ResultsOur client didn’t have social media pages and was using a personal LinkedIn profile as a company page. We solved this problem by inviting a selected list of contact to like the new company page after we made sure the page was complete. We also integrated WhatsApp into the Facebook page and began utilizing it.So the effect began to show: - we increased brand awareness - people started visiting the demo section of our client’s website much more and experienced the games themselves- inquiries began to arrive from new prospective partners from the new markets we targeted