DIABETES WARRIORS BE READY CAMPAIGN
By Reilly Connect
Client
Project Description
CHALLENGESDiabetes is unpredictable. There are blood sugar highs and lows even if you are doing a great job managing it.The simple truth is that anyone taking insulin is at risk of severe low blood sugar events, potentially putting them in harm’s way.Many people with diabetes need be inspired to live their life to the fullest through self-care and resilience.STRATEGIESPartner with high profile, global fitness icon, Robin Arzón, Peloton VP & Head Instructor, ultramarathoner, best-selling author and mom to share her diabetes journey as living proof that you can be EPIC through self careReilly created theme campaign and graphic, Be Ready encouraging people to taking chargeTarget Robin’s highly engaged 1 Million + social media fan base to inspire and engage people with diabetes, their families and friendsBring Robin’s amazing diabetes journey to life through production of high quality video and static content conveying her amazing resilience and beautyShare what is in Robin’s SuperHero Toolkit as part of her journey including Gvoke HypoPenRESULTSTapping into Robin’s fiercely loyal fan base helped engage 514,000+ followersFueled conversations with moms, friends and fans who praised Robin’s determination and success while inspiring others living with diabetes to take control of their self careSuccessfully supported overall efforts to build awareness and drive requests for more information about GvokeHypoPen
CHALLENGESDiabetes is unpredictable. There are blood sugar highs and lows even if you are doing a great job managing it.The simple truth is that anyone taking insulin is at risk of severe low blood sugar events, potentially putting them in harm’s way.Many people with diabetes need be inspired to live their life to the fullest through self-care and resilience.STRATEGIESPartner with high profile, global fitness icon, Robin Arzón, Peloton VP & Head Instructor, ultramarathoner, best-selling author and mom to share her diabetes journey as living proof that you can be EPIC through self careReilly created theme campaign and graphic, Be Ready encouraging people to taking chargeTarget Robin’s highly engaged 1 Million + social media fan base to inspire and engage people with diabetes, their families and friendsBring Robin’s amazing diabetes journey to life through production of high quality video and static content conveying her amazing resilience and beautyShare what is in Robin’s SuperHero Toolkit as part of her journey including Gvoke HypoPenRESULTSTapping into Robin’s fiercely loyal fan base helped engage 514,000+ followersFueled conversations with moms, friends and fans who praised Robin’s determination and success while inspiring others living with diabetes to take control of their self careSuccessfully supported overall efforts to build awareness and drive requests for more information about GvokeHypoPen
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