Startup branding for London SEND charity
By Purple Banana
Client
Biskitz
Services
Project Description
Biskitz are a start-up charity based in South London supporting children and young people with Special Educational Needs and Disabilities (SEND), specifically within the borough of Lewisham.The BriefThe trustee team at Biskitz commissioned Purple Banana to bring their new startup charity to life. Commissioning a brand strategy and verbal identity, combined with a visual identity.The ChallengesAs a start-up charity, we needed to maximise the Trustees’ availability to ensure they were able to support the creation of the brand strategy and visual identity. Through a series of sprints, we were able to co-create without lengthy turnaround times.Strategy and Verbal IdentityWe crafted a brand strategy and verbal identity guidelines that resonated with the audience, emphasising inclusivity and empowerment and equipping the charity with clear, consistent messaging. By harmoniously balancing the visual and verbal aspects of the brand, we empowered the charity with a cohesive and compelling identity, enhancing outreach efforts, and establishing a meaningful connection with beneficiaries and stakeholders.Local FocusThe charity was founded by parents from within Lewisham, and its focus is children and young people specifically within the borough. To ensure the brand was reflective of the local community, we ensured the visual identity choices were consistent with the needs of the children, young people and families of Lewisham.The BrandThe Biskitz logo was inspired by the use of Makaton and BSL within many SEND schools, featuring two hands as a nod to the tactile nature of the language. The hand-drawn feel to the lettering gives the logo a playful feel without sacrificing clarity, communicating the empathy, confidence and joy at the heart of the brand.
Biskitz are a start-up charity based in South London supporting children and young people with Special Educational Needs and Disabilities (SEND), specifically within the borough of Lewisham.The BriefThe trustee team at Biskitz commissioned Purple Banana to bring their new startup charity to life. Commissioning a brand strategy and verbal identity, combined with a visual identity.The ChallengesAs a start-up charity, we needed to maximise the Trustees’ availability to ensure they were able to support the creation of the brand strategy and visual identity. Through a series of sprints, we were able to co-create without lengthy turnaround times.Strategy and Verbal IdentityWe crafted a brand strategy and verbal identity guidelines that resonated with the audience, emphasising inclusivity and empowerment and equipping the charity with clear, consistent messaging. By harmoniously balancing the visual and verbal aspects of the brand, we empowered the charity with a cohesive and compelling identity, enhancing outreach efforts, and establishing a meaningful connection with beneficiaries and stakeholders.Local FocusThe charity was founded by parents from within Lewisham, and its focus is children and young people specifically within the borough. To ensure the brand was reflective of the local community, we ensured the visual identity choices were consistent with the needs of the children, young people and families of Lewisham.The BrandThe Biskitz logo was inspired by the use of Makaton and BSL within many SEND schools, featuring two hands as a nod to the tactile nature of the language. The hand-drawn feel to the lettering gives the logo a playful feel without sacrificing clarity, communicating the empathy, confidence and joy at the heart of the brand.
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