Branding for Honest Co.
By Process AG
Client
Services
Project Description
From cost efficient mail order to brick and mortar retail business, a strategy on how to bridge the price gap and meet retailer demands was put in place by Process AG. A solution to repackage and validate the price point of the brand at retail came in a communication strategy involving packaging. Managing touch points from retail buyers and managers to end consumer value were considered in the development of the product mix and packaging for the launch.
From cost efficient mail order to brick and mortar retail business, a strategy on how to bridge the price gap and meet retailer demands was put in place by Process AG. A solution to repackage and validate the price point of the brand at retail came in a communication strategy involving packaging. Managing touch points from retail buyers and managers to end consumer value were considered in the development of the product mix and packaging for the launch.
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