Clothing business plan, financial model & deck
By Oak Business Consultant
Client
Project Description
ChallengesOur client’s clothing swap platform has different features, categories, and costs, forming the revenue model’s basis. One of the challenges was developing a dynamic structure to calculate the revenue so that the pricing could be adjusted and narrowed down to the best possible scenario. Moreover, analyzing the sales strategy that targets specific customers within the market segment. Further, utilizing a direct sales approach was critical in finalizing the pricing strategy. To overcome the above challenge, it was necessary to analyze different customer segments and prepare a complete profile. This was a big task considering the multiple categories and services involved in the application, each requiring individual attention. Our team needed to do the research to identify the age group of customers and the marketing strategy. The clothing swap SaaS-based business model required investments to cover its early development costs and other expenses. Hence building an optimal and customized financial model that evaluates each segment of the business to calculate total investment requirements was essential. Moreover, the calculation of investment returns was also required to give the client an estimate of what they could offer their investors.Since our client was dealing with multiple revenue channels and marketing strategies, we needed to identify the profitable channels. In addition, we were required to determine which channel brought the most customers. SolutionsThe team conducted market research to formulate customer profiling, analyzed churn rate and loyalty of revenue and subscription plans, and prepared a marketing plan to attract and sustain young customers. The Oak Business Consultant helped identify competitive pricing and develop a targeted marketing strategy. They also determined profitable categories and channels and evaluated price-sale ratios and transaction per user for revenue and cost projections.
ChallengesOur client’s clothing swap platform has different features, categories, and costs, forming the revenue model’s basis. One of the challenges was developing a dynamic structure to calculate the revenue so that the pricing could be adjusted and narrowed down to the best possible scenario. Moreover, analyzing the sales strategy that targets specific customers within the market segment. Further, utilizing a direct sales approach was critical in finalizing the pricing strategy. To overcome the above challenge, it was necessary to analyze different customer segments and prepare a complete profile. This was a big task considering the multiple categories and services involved in the application, each requiring individual attention. Our team needed to do the research to identify the age group of customers and the marketing strategy. The clothing swap SaaS-based business model required investments to cover its early development costs and other expenses. Hence building an optimal and customized financial model that evaluates each segment of the business to calculate total investment requirements was essential. Moreover, the calculation of investment returns was also required to give the client an estimate of what they could offer their investors.Since our client was dealing with multiple revenue channels and marketing strategies, we needed to identify the profitable channels. In addition, we were required to determine which channel brought the most customers. SolutionsThe team conducted market research to formulate customer profiling, analyzed churn rate and loyalty of revenue and subscription plans, and prepared a marketing plan to attract and sustain young customers. The Oak Business Consultant helped identify competitive pricing and develop a targeted marketing strategy. They also determined profitable categories and channels and evaluated price-sale ratios and transaction per user for revenue and cost projections.
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