Lark is the next-gen workspace for teams, built by Bytedance. The new take on an office suite combines all the essential team collaboration tools, from messaging and video conferencing, to schedule management and cloud storage, all in a single interconnected platform. These functions are always in sync, allowing Lark to deliver a seamless user experience for the modern enterprise. ObjectivesWhile already popular internationally, this SaaS company was looking to break into the US market.NoGood was tasked with:• Introducing them to the market, localizing the website, and growing their US user base• Increasing content-generated and content-assisted inbound leads• Improving overall lead tracking, funnel automation, and mid-funnel management • Improving ranking on high-intent industry key terms that have been historically dominated by the brandServices Provided by NoGood:Landing page buildingMarket and competition researchPersona and UX analysisConversion Rate OptimizationFull-funnel analytics and journey tracking

We helped Invisibly, a Founders Fund startup, increase app installs by 103% MoMThe ChallengeEstablish authority and presence in a data marketDrive high-intent traffic that will convert to usersRaise brand awareness and recall for a new brand Reaching high-intent audiences with interest in getting value out of their engagement onlineAchieve a 30-day user retention rate of 20% Results  Invisibly increased their app installs by 103% month over month from Q4 2022 to Q1 2023 — and it didn’t stop there. Invisibly decreased their cost per customer acquisition by 65% while lower with spend by 30% in Q1 2023. By imploring Facebook, Google UAC, Apple Search Ads and Twitter, Invisibly has been able to maintain a steady influx of app installs week over week while surpassing industry benchmarks for app retention. Invisibly has also put product lead growth at the forefront of what they do. Using data driven results, Invisibly has been able to iterate on the UX/UI of their product in order to increase their retention rate by 400% from Q3 2022 to Q4 of 2022.Services ProvidedProduct-led growth strategy Launch planPR strategy guidancePaid performance (Social, SEM)Content strategy & SEOConversion rate optimizationAudience hyper-targetingEmail & push notification marketingDesign, UX, and copywriting

JVN Hair partnered with NoGood for their parent company’s largest product launch ever, where we increased revenue for JVN by 298% for Q1 2022 Compared to Q4 2021.ObjectivesTo educate, entertain, and connect with JVN’s target audience to grow brand authority, build a loyal community, and drive sales.We set an ambitious timeline to plan, execute, and launch a go-to-market strategy for the brand within 1 month. In addition to launching the brand, we also aimed to develop, organize, and execute  pivot product launch strategies for 3 new SKUs based on prior learnings, and to grow JVN’s following on TikTok at a cost-efficient rate.  The key objective was to identify and leverage key digital channels to drive traffic and revenue with profitable ROI. This involved a need to identify conversion rate optimization opportunities for increased conversions, and to implement various experiments within new & existing advertising channels to drive growth. ChallengesHow could we establish authority and presence in a saturated industry while developing trust within the market for a new brand?Although it was important to leverage Jonathan Van Ness’s brand to build authority and credibility, we faced a challenge to raise awareness about the brand beyond JVN’s existing fan base without diluting his personal brand or other strategic projects. Beyond just driving traffic, we also had to reach high-intent audiences with a specific interest in effective, sustainable, and empowering haircare — all the while overcoming advertising limitations due to App Tracking Transparency. Services ProvidedPerformance branding strategyGrowth marketing strategy & executionPaid social strategySEM StrategySearch engine optimizationConversion rate optimizationCommunity-led growth strategyAudience hyper-targetingDesign, UX, and copywriting