Setting up a new location is a big moment for any business. Months of planning go into the location scouting, selection, staffing, and the myriad other considerations necessary before actually starting to help customers.For long-time client Spencer Savings Bank, their newest branch opening marked a novel opportunity. As the twentieth branch for the Northern New Jersey regional bank, this newest location was the first to be centrally situated within a multitude of business parks. While at the same time being the first location in this particular county, our client was faced with the unique challenge of generating awareness, amongst the business partners and employees of the neighboring office buildings.The executive team at Spencer Savings Bank looked to Netwave Interactive to craft and execute a winning marketing strategy for this situation. The challenge centered on combatting obscurity, and building awareness right from the beginning.

Delicious Orchards called on Netwave to create artwork that matched the enormity of Apple Fest. With Apple Fest being such an extraordinary and enchanting experience for the whole family, Netwave’s creative design team carried those exact elements directly into the Apple Fest 2016 artwork. Our design for Apple Fest 2016 was carried over seamlessly to all facets of a campaign leading up to the event.

Consistency in brand and sales materials can erode over the years as a business operates. The Curchin Group, a Red Bank, N.J. accounting firm with a 60-year history, knew their printed materials were outdated and their websites did not match. They asked Netwave Interactive to refresh their brand and update their marketing communications materials.To strengthen and refresh Curchin’s brand presence, Netwave evaluated all existing materials and discussed how they were being used in relation to the trend toward digital communications. We spoke with each practice manager to determine market nuances and shape marketing strategies.