+1,005 approved microcredit applications in 3 mont
By Netrocket
Client
VeroCash
Services
Project Description
Niche: microcreditRegion: UkraineFeatures: very high competition, wide audience, complex moderation of advertising campaigns, a large number of refusals at the stage of issuing a loanGoal: reduce the cost of the application, increase the conversion from a lead to an issued loanWhat was done1. Google AdsFirst of all, we conducted an audit of advertising accounts. As a result, it was decided to disable all current campaigns and launch new ones. Then PPC specialists collected all available semantics for the main commercial queries and competitors, and excluded keywords that historically did not bring conversions.In search ad campaigns, we used exact match keywords.2. Facebook/Instagram We left the most effective placements: Facebook and Instagram feeds.Made several look-alike audiences with different settings.Set up remarketing on a separate landing page.We excluded impressions for non-target audiences, who most often do not receive loans.Conducted regular tests with the interests of the target audience.Creatives were updated every month so as not to annoy the target audience.ResultsIn total, for 3 months of work on the project, we improved the performance in all advertising channels and on the site as a whole.Total requests received from advertising: 4,949Advertising budget: UAH 279,081 (≍ $10,363.59)Average registration price on the site: UAH 56.39 (≍ $2.07)Average CPC: UAH 10.27 (≍ $0.37).
Niche: microcreditRegion: UkraineFeatures: very high competition, wide audience, complex moderation of advertising campaigns, a large number of refusals at the stage of issuing a loanGoal: reduce the cost of the application, increase the conversion from a lead to an issued loanWhat was done1. Google AdsFirst of all, we conducted an audit of advertising accounts. As a result, it was decided to disable all current campaigns and launch new ones. Then PPC specialists collected all available semantics for the main commercial queries and competitors, and excluded keywords that historically did not bring conversions.In search ad campaigns, we used exact match keywords.2. Facebook/Instagram We left the most effective placements: Facebook and Instagram feeds.Made several look-alike audiences with different settings.Set up remarketing on a separate landing page.We excluded impressions for non-target audiences, who most often do not receive loans.Conducted regular tests with the interests of the target audience.Creatives were updated every month so as not to annoy the target audience.ResultsIn total, for 3 months of work on the project, we improved the performance in all advertising channels and on the site as a whole.Total requests received from advertising: 4,949Advertising budget: UAH 279,081 (≍ $10,363.59)Average registration price on the site: UAH 56.39 (≍ $2.07)Average CPC: UAH 10.27 (≍ $0.37).
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