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Premera Blue Cross "Better Together"

By MWP

Client

Kern

Project Description

Editor Jeff Wishengrad and the wonderful team at Kern created Direct Response Health Care Spots for Premera Blue Cross. Not only was the content and tone memorable, but the DR tools utilized helped drive repsonse.   MWP was able to both cut the spot and create customizable phone number versions.

Editor Jeff Wishengrad and the wonderful team at Kern created Direct Response Health Care Spots for Premera Blue Cross. Not only was the content and tone memorable, but the DR tools utilized helped drive repsonse.   MWP was able to both cut the spot and create customizable phone number versions.

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