The Solution wants to simplify the way we clean and sanitise, effectively. The German startup offers a device that can create three sustainable detergent solutions: multipurpose, kitchen and bathroom. It’s a one-stop-shop that replaces all the usual plastic detergent bottles while at the same time providing an aesthetically appealing product that blends in seamlessly with households. For better environments. For caring people. ChallengeCleaning and sanitising is important. Unmistakably important, but also something we don’t necessarily like to do. The Solution wants to enhance this process. To ultimately create an effortless and straightforward dynamic that can be relied upon. Turning the need into a want. How do we build a distinctive brand in the ever-evolving industry of cleaning and sanitising products by not trying to emphasise on disruption? Mirage was invited to shape a brand strategy for The Solution and to develop its related expressions through the usage of various touch points, both online and offline. The goal was to shape an environment that embraces innovation, reliability and harmony. OutcomeWe developed an approachable and straightforward visual environment with a confident and humanistic brand identity at its core. The Solution became a friendly and confident entity that accepts instead of denies by embracing and emphasising the source of its existence: surfaces that need to be treated. A minimalistic environment arises that combines its components in a balanced manner: a vibrant colour palette, modern typography pairings and a progressive-modular grid that allows us to create artistic yet functional layouts, applied to a wide variety of touch points. The Solution is a symbiosis of function and emotion.

Mimacom is a Swiss software company offering progressive tech solutions focused on digital transformation. With over 10 locations worldwide, Mimacom is an established organisation making impact in the fields of banking, insurance, life sciences and manufacturing. Visit our website for the entire case study.

Specter is a leading contemporary art initiative representing a roster of both emerging- and established artists, and is providing extensive art advisory services for a select clientele. Based in Berlin, Amsterdam and Hongkong, Specter aims to provide a unique and carefully curated selection of artworks and is committed to dedicate itself as a multidimensional platform to ignite and support visionary art projects worldwide that include curation, management and consultancy. Challenge Specter is seeking to redefine the experience of culturally diverse contemporary art. Providing both artists and collectors with a platform to challenge and expand the interpretation of art on a global scale. Mirage was invited to shape the Specter brand strategy and its expressions through various touch points, both online and offline. The goal was to find a balance between exclusivity and attainment while establishing a strong positioning in the saturated and highly competitive world of arts. Do we want to be the canvas, or the painting? OutcomeMirage has shaped a balanced and sophisticated brand identity for Specter with distinctive hints of character without demanding too much attention, in order to keep the focus on the art. Various touch points have been created that result in a minimalistic environment that focused heavily on the usage of special materials. From brochures to a website, to actual exhibition- and gallery designs. Our strategy team has created and executed various content- and social media strategies for Specter. Instagram: @spectercontemporary.