By metafour
Client
PROBLEM:Our client, Michelle Gainey, founder of Lemiga Events, executed all aspects of the event design for Cardi B’s baby shower in Atlanta, while another NY-based expert managed the production. Due to the immense buzz surrounding Cardi B, the media jumped at the chance to write about the event, but failed to mention our client.SOLUTION:With the permission of Cardi’s team, we contacted the New York and LA-based journalists who had written each piece with the goal of rectifying the situation. Within hours, our team was able to ensure that the stories in VOGUE, PEOPLE, and ELLE were edited to reflect Michelle’s pivotal role in the event planning.PUBLIC RELATIONS + COMMUNICATIONSPR services include campaign conceptualization, the creation and distribution of all press materials (press releases/ pitch letters, media alerts, biographies, etc.), local/regional media relations, national media relations, and crisis management.
PROBLEM:Our client, Michelle Gainey, founder of Lemiga Events, executed all aspects of the event design for Cardi B’s baby shower in Atlanta, while another NY-based expert managed the production. Due to the immense buzz surrounding Cardi B, the media jumped at the chance to write about the event, but failed to mention our client.SOLUTION:With the permission of Cardi’s team, we contacted the New York and LA-based journalists who had written each piece with the goal of rectifying the situation. Within hours, our team was able to ensure that the stories in VOGUE, PEOPLE, and ELLE were edited to reflect Michelle’s pivotal role in the event planning.PUBLIC RELATIONS + COMMUNICATIONSPR services include campaign conceptualization, the creation and distribution of all press materials (press releases/ pitch letters, media alerts, biographies, etc.), local/regional media relations, national media relations, and crisis management.
Our client, Artful Ellijay, was on the path torevitalize the quaint town of Ellijay, GA. Witha brick-and-mortar home goods store on thehorizon in North Georgia, they required full branding to create the aesthetic that brought a modern twist to this classic town.Our agency developed the visual identity and personality of the brand, facilitated with the launch and supporting marketing initiatives including SEO/SEM and PR.
PROJECT:Our client, Downtown Ellijay - a community driven blog site, required a fully branded website that could be used as an informational resource for residents, a place for city events targeting tourism, and for local businesses to advertise promotions and incentives for new and visiting customers. RESULTS:Our agency developed a multi-page website with ad-space capabilities. The aesthetic was driven from the many facets of the community. We designed the site to be a place that reflects the features and core values of the town.
PROJECT:We leveraged a studio location move for an existing client to orchestrate an awareness-building private party. Our agency planned and executed all facets of the event: we developed the concept, identified and secured participation of strategic and high-profile partners, invited target audiences, managed guest list, designed all visual components, vetted and hired vendors, drove the décor, managed the structure and flow of the event, and managed media relations.RESULT:We secured event photos from over 100 influencers, thought-leaders and industry experts which were used to garner increased attention on our client’s social media accounts and traffic at the studio. Secondly, our client was featured on the social media accounts of all guests and business partners with large followings. Finally, metafour secured a full-page of event coverage in Jezebel, as well as The Atlantan, both leading local magazines.