Backsync, A life in sync
By Maker Street Studios
Client
Backsync
Services
Project Description
We’ve learnt to adapt to a modern lifestyle. A certain way of living that puts more focus on performance than a natural state of living.Daily, we’re stimulated from sunrise to sunset and beyond. The stress of work, social expectations and technology continually push society as we know it further and further from our most natural state. We’re out of sync.Backsync is a movement, intentionally crafted to combat this contemporary way of living by helping people from across the globe to get back in sync with their mind and body for a better, more fulfilling life.-Backsync came to us with not much more than a logo. We worked with the team to evolve their brand identity, solidify their messaging and build on their foundation to create a design system that was functional and more intentional.
We’ve learnt to adapt to a modern lifestyle. A certain way of living that puts more focus on performance than a natural state of living.Daily, we’re stimulated from sunrise to sunset and beyond. The stress of work, social expectations and technology continually push society as we know it further and further from our most natural state. We’re out of sync.Backsync is a movement, intentionally crafted to combat this contemporary way of living by helping people from across the globe to get back in sync with their mind and body for a better, more fulfilling life.-Backsync came to us with not much more than a logo. We worked with the team to evolve their brand identity, solidify their messaging and build on their foundation to create a design system that was functional and more intentional.
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