Brand messaging & website copy refresh for RBW
By Lightbox Copywriting
Client
RBW Consulting
Project Description
The brief RBW Consulting is a global talent and strategic consultancy for the life science and technology industries. The company was undergoing a full rebrand, and needed support to more clearly articulate their brand values, expertise and impact. Lightbox rewrote RBW’s website copy and sales decks, giving the company clear, strategic language for all stakeholders to use. RBW subsequently hired Lightbox for a long term copywriting retainer. The client feedback “Lightbox has been an integral part of our brand journey, taking the disparate and multifarious ideas we had about how we wanted to represent ourselves and weaving them into a cohesive strategy that resonates strongly with our target audience. Their approach has been methodical whilst remaining creative."Emma Thorp, Chief Growth Officer
The brief RBW Consulting is a global talent and strategic consultancy for the life science and technology industries. The company was undergoing a full rebrand, and needed support to more clearly articulate their brand values, expertise and impact. Lightbox rewrote RBW’s website copy and sales decks, giving the company clear, strategic language for all stakeholders to use. RBW subsequently hired Lightbox for a long term copywriting retainer. The client feedback “Lightbox has been an integral part of our brand journey, taking the disparate and multifarious ideas we had about how we wanted to represent ourselves and weaving them into a cohesive strategy that resonates strongly with our target audience. Their approach has been methodical whilst remaining creative."Emma Thorp, Chief Growth Officer
You might also like
Brand messaging & website copy for TakeNote
The brief TakeNote is a retail reviews platform with both a B2B and a B2C product. TakeNote tasked Lightbox with developing its brand messaging framework and website copy from scratch, including a clear articulation of its separate value propositions, elevator pitches, headline messaging and proof points for the two audiences. The client feedback “Lightbox helped us nail down our messaging for two launches, spending the time getting to know our company, vision and what we wanted to achieve. And nailed it!"Chris Brown, Founder
Case study writing for RiteNRG
The brief RiteNRG’s unique approach to software development offers huge value for their clients. But previously, RiteNRG’s case studies weren’t communicating this value. Lightbox helped RiteNRG identify their differentiators from the competition then rewrote 10 case studies from scratch with an authentic, human tone of voice, focussing on RiteNRG’s flexbility, expertise and speed to market.
Conversion Rate Optimization for Novacy
The client Novacy is a first-of-its-kind B2B Sales SaaS helping reps improve their perfomance by highlighting their prospects’ non-verbal cues on Zoom calls. Their website copy was good, but there was lots of room for improvement.The delivery Lightbox rewrote all website copy from scratch, giving Novacy clear guidance on how to use proven behavioural science to boost customers’ motivation to buy.