KPI Media

When we started working with HReasily in November 2019 their Paid Social & Search campaigns weren’t generating enough sign-ups, nor at an acceptable CPA.Through improved strategy, we re-built their Paid Search & Social campaigns to industry best practice and we didn’t stop after campaign set-up. Since we have access to our own personal Google rep, we were invited to participate in a couple of Google Betas: Gallery Ads & Lead Form Extensions. These performed exceptionally well.Using state of the art Automation & Analytics software, we were able to constantly monitor our performance against their goals. In 5 months, their CPA fell 80% and their total number of sign-ups surpassed their own internal targets by 281%.

Being a software company, with a global potential reach, our first challenge was to identify the most scalable and cost-efficient countries to target.Therefore, our team performed in-depth market research to detect which geographies had a need for Novocall’s solutions and we layered that data with the country-level statistics of the highest SaaS adoption in the world. We additionally had to work around constraints such as Novocall’s ability to service those markets.Once this initial planning was complete, we were ready for full fledged campaign planning and started to look into the channels to run ads with.Channels & Ad Formats Selected:Google - Responsive Search AdsFacebook - Conversion Campaigns with Dynamic AdsFacebook - Lead Gen Campaigns with Marketing AutomationLinkedIn - Conversation AdsLinkedIn - Lead Gen Ads

Prior to engaging with KPI Media, Offeo was heavily reliant on Facebook as a primary channel. Although the ads were efficient, rising customer acquisition costs compelled us to look for other channels to scale. Being Google Partners, we naturally wanted to support their product growth through Search Engine Marketing.The objective of the campaign, as with many other SaaS companies, was to achieve profitability with a positive ROAS. We tracked metrics such as Purchase Volume, Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV).KPI Media surpassed Offeo’s monthly targets in a span of 13 days - delivering a ROAS that was 3 times better than their expectations.Channels & Ad Formats Selected:Google - Responsive Search AdsYouTube - Trueview Skippable in-stream video adsBing - Search Ads