Her Therapy Space (HTS) is a holistic therapy and wellness brand dedicated to providing millennial women and gender non-conforming people with well-rounded mental health services in individual and community settings.The HTS team came to us to create a brand that reflects their authentic but professional approach to wellness, without dulling things down to blend in with other wellness brands.Her Therapy Space is a safe haven where millennial women of color and gender nonconforming people come to be themselves, receive holistic, transformative therapy services and opportunities for personal and community growth. Their main goal is to help their clients & community members recognize their own value, take care of their mental health, and achieve the wellbeing they desire.HTS provides safe, inclusive spaces that are led by mental health professionals. They strive to share the good, the bad, and the ugly parts of growth and healing to allow each member of their community to feel comfortable to show up authentically.The HTS brand identity embodies a fun, trendy, edginess reminiscent of a vague “retro pop culture” (approximately 1970s-90s) that many millennials and gen z-ers are nostalgic for without having experienced. This concept is bold and bright, authentic and aspirational, and entirely different from other mental health practices. When the brand is brought to life, it will make something as difficult as mental wellness feel lighter and more hopeful. View the full case study on Behance.

Salt + Sun knows that going against the grain is good for the soul. Their founder + CEO is on a mission to encourage young women to stop observing the lives of others and start becoming the voyager of their own through solo travel.She came to Juno Creative looking for a complete digital presence that visually articulated this perspective, as well as a strategy that could effectively convey their distinct positioning. Salt + Sun helps young women discover their inner joy and confidence by pushing them outside of their comfort zone and inspiring them to find courage through solo travel.They create opportunities to discover and embrace your fullest self through both peaceful and adventurous experiences in prime destinations.Salt + Sun offers a safe space to explore the “scary” beginnings of living life on your own terms within a travel market that often overemphasizes the cultivation of romantic relationships over self-discovery.This creative direction embraces Salt + Sun’s desire to be seen as both vibrant and calming. The natural yet elevated vibe is inspired by an amalgamation of  Costa Rican nature, from the jungle to the coast, and minimalistic art + design trends that emerged in the midcentury. This combination fosters a sense of inner peace and excitement in their target audience over what life could be like if they took a chance.  View the full case study on Behance.

Traci Lee is a yoga instructor based in St. Simon’s Island, GA. She has nearly two decades of experience as a yoga teacher and business owner. She came to us seeking comprehensive but manageable branding that would help her differentiate herself and more clearly reflect her personality, passions, and unique approach to yoga and life.Traci Lee Yoga is a solo practitioner dedicated to cultivating thrive and providing a full sensory upgrade for her students through intentional yoga experiences.Traci created Traci Lee Yoga to share practices that nourish and elevate the home of the mind, body, and heart. She strives to create a home for people to honor their true nature and grow individually and collectively. Her main goal is to elevate her students’ already outstanding existences through yoga experiences they didn’t know they needed.This visual identity concept was developed to include a lot of rich earth tones and neutrals to reflect a calming, luxurious feel most commonly associated with the eclectic “movement” in decorative arts that emerged in the late 19th century. We’ve incorporated textures and patterns to add interest to a neutral base and help Traci Lee Yoga to stand out from minimalist brands common in the yoga space. This concept is inviting, warm, and just a bit aspirational to reflect Traci’s focuses on inclusivity, experience, and growth. View the full case study on Behance.