Grow and Nurture Meetings and Group Business
By Incite Response Inc.
Client
CoralTree Hospitality
Services
Project Description
CoralTree Hospitality is a fast growing management company with an impressive portfolio of brand and independent hotels and resorts. Their national sales team built a contact database in the hundreds of thousand and needed a way to automate lead generation and nurturing.Using our marketing automation system Invio, Incite Response built a content catalog, workflow and automations to nurture new and existing leads throughout their lifecycle. Sales team managers are now free to work with leads when they become active and engaged, while the Invio system works in the background to inform, score and nurture the entire database.New contacts and leads are fed directly from their sales management system, Ivvy which keeps data flow current and clean.
CoralTree Hospitality is a fast growing management company with an impressive portfolio of brand and independent hotels and resorts. Their national sales team built a contact database in the hundreds of thousand and needed a way to automate lead generation and nurturing.Using our marketing automation system Invio, Incite Response built a content catalog, workflow and automations to nurture new and existing leads throughout their lifecycle. Sales team managers are now free to work with leads when they become active and engaged, while the Invio system works in the background to inform, score and nurture the entire database.New contacts and leads are fed directly from their sales management system, Ivvy which keeps data flow current and clean.
You might also like
Comanche Nation Casinos
Comanche Nation Entertainment, overseen by the Comanche Nation, is based in Oklahoma and has four casinos and one hotel – they are a full-service client. We were hired to handle all digital marketing for CNE including building and maintaining five websites – one umbrella site for CNE and one website for each of the casinos. We created a custom design for the umbrella site and a matching custom design for the other four sites. The copy was written from scratch by our degree-holding writing team in close conjunction with our SEO team according to their plan. We also manage over a hundred top-level domains (TLDs) as part of our strategy. Responsive emails designed, programmed and sent by our team encourage Comanche Club members to visit regularly and share the joy of membership with their friends and family. We created and manage six Facebook pages as the average CNE customer prefers Facebook to all other social media sites. We also manage Twitter and Google Plus for each casino and the casino/hotel. Our social media approach is micro-targeted to the perfect customer and customer service is a vital part of the social communities we have built for the company. We handle all reputation management by gathering reviews, crafting responses, and posting the responses on behalf of the casinos and hotel with management input. We create print collateral as requested and have a complex PPC campaign in place to reach traffic goals. We closely monitor competitors as part of our services. We edit all video desired for various platforms and uses.
Digital Marketing, Caribbean Resort in Mexico
Hotel Akumal is a privately owned oceanfront resort near Tulum Mexico with dining, spa and multiple types of accommodations. We built an affordable website for them and integrated it with their booking engine. The website has served them well over the years and we expect plans to start to renew the site in 2023.
Finding Growth for a Yacht Charter Start Up
Canvas Yacht Charters began with an idea that a private yacht charter can be both fun and friendly to most budgets. We built an entirely new website with an API to a yacht search engine database so that site visitors can search among the many wonderful alternatives for a vacation on the water.With a small ad budget, Canvas Yacht Charters saw immediate growth and over the years has parlayed their yacht searches and chat feature into a significant email database. Email marketing is fully automated to nurture leads over time until the day they are ready to book their dream vacation.